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Amax Marketing
Sectors / Builders

Marketing for builders.

SEO, paid media and websites for building firms, extensions and renovation specialists. We help you get found locally and win the jobs worth having.

Why builders are different

Trust is local. So is search.

Homeowners do not shortlist a builder from a national directory. They search locally, check reviews, look at recent work, then call two or three. The whole battle is being one of those.

Building work is a high-trust, high-value local purchase. Someone planning a £60k extension is cautious. They search “builders near me”, “extension builder [town]”, “loft conversion [area]”, read reviews, scan galleries, and judge your website before they ever ring. If you are invisible at that moment, the job goes to whoever is not.

We build the local visibility that wins those jobs: the map-pack presence, the location and project-type pages, the review signals, and the website that turns a cautious homeowner into a confident enquiry. Across SEO, paid search and web, every channel points at the same outcome — more of the right local enquiries.

Pick the channel that fits where you are: SEO to own your area over time, paid search to get enquiries while it builds, or a website that finally does your work justice. Or combine them into one retainer.

The opportunity

A channel your competitors already run.

Avg. project value
£45k
Extensions & renovations
Channels we run
3
SEO, PPC, Web — integrated
Search is local
80%+
Of builder enquiries
How we help

Built for Builders.

Builder SEO

Own the local map pack and "[trade] in [town]" searches with location pages, project galleries and review signals that turn searches into calls.

Builder PPC

Local Google Ads that put you at the top for high-value jobs now — geo-tight, filtered against time-wasters, tied to real enquiries.

Builder websites

Fast, trust-building sites with proper project galleries and reviews that turn a cautious homeowner into a confident enquiry.

What we fix

Builder marketing pain points.

Problem

We only get work through word of mouth and it is unpredictable.

Fix

Referrals are great until a quiet month. We build local search visibility so a steady flow of new homeowners finds you directly — making the pipeline far less feast-or-famine.

Problem

We get loads of enquiries but they are all tiny jobs or time-wasters.

Fix

That is a targeting and positioning problem. We tune your pages and campaigns toward the higher-value work you actually want and filter out the rest, so enquiry quality goes up.

Problem

Our website is just a logo and a phone number.

Fix

Homeowners spending tens of thousands need reassurance. We build proper galleries, reviews, and project detail so the site earns trust before the call.

Builder case

Extensions & renovations specialist

Builders · extensions & lofts · Home Counties
The problem

A skilled local builder reliant entirely on referrals, with a one-page site and no map-pack presence. Busy one month, quiet the next.

What we did

Built location and project-type pages, claimed and optimised the Google Business Profile, set up a review pipeline, and ran a tight local paid search campaign for higher-value jobs.

The outcome

Entered the local map pack for core terms within months, and direct web enquiries became a steady, predictable channel — letting the firm be selective about which jobs to take.

Top 3
Local map pack
Steady
Monthly enquiries
Avg. job value
Builders FAQ

You're probably wondering…

Can't find what you need? Ask us directly.

For most builders, local SEO plus a Google Business Profile is the foundation, since the majority of enquiries are local searches. If you need work sooner, local paid search delivers faster. We often combine the two and quote either separately or as one retainer.
Yes. We position your pages and campaigns around the higher-value work (extensions, renovations, lofts) and filter out low-value enquiries, so the leads you get are better matched to what you want.
Not always. If your current site is fast and decent we can optimise it; if it is a single dated page, a rebuild usually pays for itself quickly in enquiry quality. We'll tell you honestly which you need.
Very. For local building work, reviews are one of the biggest trust and ranking signals. We set up a simple pipeline to steadily gather them, which lifts both your map-pack position and your enquiry rate.
Talk to us

Ready to get seen?

Trade 10 minutes for a free audit. Real human, usually within 4 working hours.

Case Study

Burnt Oak Timber Merchants

A local builders merchant gaining 40+ earned backlinks, improved rankings and a steady stream of qualified enquiries through SEO and digital PR.

Read the case study
40+
Backlinks earned
0
Paid links
Free audit
What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Self storage
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Client
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes Client
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward.

Sophie Baker Sheeplands Self Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Client
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson Client
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy