Skip to content
Amax Marketing
Services / SEO

Get up the ranks. Get seen.

Full-stack SEO built around revenue, not rankings-for-rankings. Technical, on-page, content, digital PR, local. We run the lot, in-house.

Why SEO, why now

The channel that keeps paying.

Paid ads stop the moment your card declines. SEO compounds quietly for years after the work is done.

SEO is the only digital channel where a £1 invested today is still working for you in month 18, month 24, month 36. Every ranking page is an asset on your balance sheet, it attracts traffic every month without further ad spend, and good ones keep climbing for years.

That compounding is why the businesses that take SEO seriously win their markets. Self-storage operators who rank in the local map pack capture 40-60% of local bookings; the ones that don’t fight with paid ads every single month for the same outcome at 3-4× the cost.

It’s also why SEO attracts so many bad actors. “Guaranteed top-3 in 30 days” scams, link-farm junk, AI-generated thin content that ranks for a week and tanks. The problem isn’t the channel, it’s the shortcuts. Done properly, SEO is still the highest-leverage marketing spend most UK businesses can make.

What "properly" actually means in 2026

Google’s algorithms now weight real expertise, topical depth, legitimate editorial links, genuine user engagement signals, and site architecture quality. None of those can be shortcut. They can be accelerated, that’s what we do, but not faked. Which is why the agencies winning today are the ones who treat SEO as part-engineering, part-editorial, part-relationship-building, not “spin 30 articles and point links at them”.

What's in SEO

Everything that moves the needle.

Technical SEO

Core Web Vitals, crawl/indexation, structured data, migrations. We fix the plumbing before anything else.

On-page + content

Page architecture, keyword mapping, ranking content written by humans who understand your sector.

Digital PR + links

Outreach-led link building and editorial placements that actually move rankings, not expired domains and PBNs.

Local SEO

Google Business Profile, local schema, citation clean-ups, map pack domination for multi-location operators.

Competitor + keyword research

Deep dives into what the winners in your niche actually rank for, then a prioritised roadmap to match and beat them.

Reporting you can read

Monthly reviews in plain English. Dashboards, not 40-slide decks. What moved, what's next, what it costs.

Problems we fix

Sound familiar?

Six patterns we see over and over in the audit calls that start most engagements.

Problem

"We rank for our brand name and nothing else."

Fix

Classic symptom of a site that’s never had proper keyword research. We build a keyword map tied to your actual commercial intent and then systematically rank for the non-brand terms that grow the business.

Problem

"We're on page 1 but not page 1 position 1."

Fix

Positions 5-10 get ~3% of clicks; positions 1-3 get 60-70%. Getting from page 1 to the top of it usually requires focused on-page optimisation plus a handful of genuinely good editorial links, not wholesale re-architecture.

Problem

"The old agency built us hundreds of thin blog posts that haven't moved anything."

Fix

We audit every piece of content, kill the dead weight (301s, canonicals, noindexes), and rebuild the spine around 20-30 pages that genuinely target the topics you should own.

Problem

"Our site is fast in Lighthouse but slow for real users."

Fix

Real-world Core Web Vitals vs synthetic scores are often quite different. We tune against actual CrUX field data, LCP, INP, CLS on the devices your visitors actually use.

Problem

"We migrated last year and rankings dropped, they haven't come back."

Fix

Post-migration ranking loss almost always traces to broken redirects, changed URL structures not mapped, or lost link equity. We do a full redirect audit and recover what’s recoverable.

Problem

"Traffic is up but conversions aren't."

Fix

Usually a keyword-intent mismatch, you’re ranking for informational queries, not commercial ones. We shift the content mix toward the keywords that actually get people to buy.

How we work

A clear process. No black boxes.

  1. 01

    Audit

    Full technical + content + competitor audit. We find the 20% that will move 80% of the needle.

  2. 02

    Strategy

    A prioritised 6 & 12-month roadmap. Specific, measurable, tied to revenue.

  3. 03

    Implement

    Technical fixes, content, links, local, all delivered by our in-house team. No outsourcing.

  4. 04

    Measure

    Monthly reporting against agreed KPIs. Transparent, honest, course-corrected as we learn.

Typical trajectory

What a year of proper SEO

Month 0 100 Month 3 135 Month 6 188 Month 9 230 Month 12 276

Index: organic visibility month 0 = 100. Averages across 12 active SEO clients, first 12 months.

Outcomes

Real results. Real clients.

Organic sales
+557%
Neasden Hardware · 3 months
Organic growth
+4,470%
Quickfit · 5 months
Organic traffic
+96%
PSL · 6 months
Case spotlight

Neasden Hardware

Local retail · Ecommerce
The problem

A 40-year-old London hardware shop with no online presence and zero organic visibility. Owner was about to close the digital side entirely after a previous agency had spent 9 months and produced nothing measurable.

What we did

Rebuilt the site on a proper SEO foundation, clean URL structure, schema, mobile-first, fast. Ran keyword research that revealed thousands of pounds in monthly search volume for genuinely niche hardware terms. Produced 30 pieces of long-form buying-guide content over 4 months, then started light local SEO and digital PR.

The outcome

Organic sales up 557% in month 3. By month 6, organic was outperforming paid by 3:1 on contribution margin. Still growing today with no further agency hours beyond light maintenance.

+557%
Organic sales · 3 months
+480%
Organic sessions
3:1
Organic-to-paid revenue ratio
How we compare

What most SEO agencies skip.

Most agencies
  • Outsource content writing to cheap offshore teams
  • Measure on rankings alone, not conversions or revenue
  • Build links from link-farm networks + expired domains
  • Lock clients into 12-month contracts for "SEO momentum"
  • Hide behind jargon and 60-slide decks no one reads
  • Use the same strategy for a local plumber as a SaaS startup
How Amax runs SEO
  • All writing done in-house by UK-based specialists who understand your sector
  • KPIs tied to revenue, conversions, and qualified traffic, not vanity
  • Digital PR + editorial placements from genuinely newsworthy outreach
  • 4-month minimum, then renewable in 6 or 12-month blocks, no contracts holding you hostage
  • Plain-English monthly dashboards. What moved, what's next, what it costs.
  • Sector-specific strategy; a self-storage SEO plan doesn't look like a B2B SaaS plan
How we work with you

Senior team. Straight answers.

No black-box processes, no 12-month hostage contracts, no hidden add-ons. Here's what every SEO engagement looks like.

Senior specialist runs your account

The person you meet in the pitch is the person doing the work. No junior-layer handoffs, no offshore delivery teams, no account-manager buffer between you and the expertise.

All work done in-house

Content writing, technical audits, digital PR, local SEO, reporting, all in-house in the UK. You know exactly who's working on your account.

4-month minimum, then renewable in 6 or 12-month blocks

First 90 days are when most of the foundation work lands. We need that time to deliver meaningfully. After that, cancel any time with 30 days' notice.

Monthly reporting in plain English

Dashboards you can read in 5 minutes. Rankings, traffic, conversions, revenue, and a written summary of what moved, what's next, what it cost.

You own everything

Every content piece, ranking, backlink relationship, tracking setup, and credential is yours. If we part ways, you get a transition pack. No holding anyone hostage.

SEO FAQ

You're probably wondering…

Can't find what you need? Ask us directly.

Technical SEO fixes can move rankings within weeks. Content and link compounding shows up between months 3 and 6. Significant, durable jumps arrive months 6–12. Anyone promising top-3 in 30 days is lying, run.
Only as a starting point. Every page we publish gets edited by a human who actually understands the sector. Pure AI content ranks poorly and ages badly.
A monthly dashboard with rankings, traffic, conversions, revenue, and a plain-English summary of what moved and what’s next. You can read it in 5 minutes.
Often, yes. We regularly slot in alongside in-house teams or other agencies handling PPC or web, whatever makes the overall mix work.
Self-storage is our deepest specialism. Beyond that, we’ve delivered SEO campaigns for hardware retail, timber merchants, construction, drainage, removals, finance, and various B2B service businesses. If you have a niche we haven’t worked in, we’ll tell you honestly if we can add value.
No. Google has been explicit that paid links without proper nofollow disclosure violate their guidelines. Our links come from genuine digital PR, earned editorial placements based on newsworthy stories, data, and expert commentary. Slower, harder, more durable.
Yes. We run one-off audits as standalone engagements. You get a prioritised fix list plus a keyword roadmap you can implement yourself or with any agency. Get in touch for a tailored quote based on site size and scope.
It depends why. A Google algorithm update or a technical issue on your end are different from under-delivery by us. Monthly reporting makes this visible fast, we’ll be upfront about what’s in our remit and what isn’t.
Talk to us

Ready to get seen?

Trade 10 minutes for a free audit. Real human, usually Rahul, usually within 4 working hours.

Free audit
What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Self storage
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Client
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes Client
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward.

Sophie Baker Sheeplands Self Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Client
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson Client
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy
What we work with

The SEO tools we work in every day

Google AnalyticsGoogle Search ConsoleSemrushAhrefsMoz