A London ironmongery specialist, up against the national giants. We rebuilt the store and the organic engine behind it.
The brief
Neasden Hardware are ironmongery and building-supplies experts based in London, selling door furniture, hinges, handles, locks and far more online, in a space dominated by national retailers and marketplaces.
Their old site wasn't built for modern ecommerce. There was no efficient way to manage or scale a large product catalogue, organic visibility was limited across key categories, and the business leaned heavily on non-organic traffic. They needed a stronger foundation and a structured SEO strategy, working in tandem.
The build
A full rebuild and product migration with a clean category and navigation structure, so a large, growing catalogue is easy to manage and easy to shop.
Our approach
A modern Shopify store with the full product catalogue migrated across cleanly, ready to scale.
A clear category and navigation structure that makes a large catalogue easy to browse and easy to crawl.
Ongoing content targeting the real questions and searches that hardware and trade customers make.
Category and product pages systematically optimised to capture organic demand across key product types.
Authority building through relevant guest posting and link building to lift rankings and referrals.
A site built to scale and an SEO programme tuned for organic-led growth, designed to compound over time, not chase short-term wins.
The result
Neasden Hardware now has a platform that supports long-term growth. Customers find products more easily, the site converts more effectively, and organic search has become a dependable source of revenue, without any ad spend.
See the Neasden Hardware store live, or talk to us about a rebuild and SEO programme that grows organic revenue.
On the go
Most visitors browse on their phone first, so the site had to feel just as sharp there.
We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.
Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!
Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!
We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.
We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.
Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!
Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!
The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.
Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!
We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.
We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!
We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.
I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.
Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!
I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.
Amazing experience with Amax.
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