Neasden Hardware
3 months
2025
Who are Neasden Hardware?
Neasden Hardware is a UK-based hardware and building supplies company selling a wide range of materials online. Operating in a highly competitive ecommerce space dominated by national retailers and marketplaces, their brief was clear: create a seamless website with a strong ecommerce CMS.
The problem we walked into.
Before working with Amax Marketing, Neasden Hardware faced compounding issues that limited their ability to grow online: an outdated website not built for modern ecommerce, no efficient way to manage or scale a large product catalogue, limited organic visibility across key product categories, and heavy reliance on non-organic traffic sources. They needed both a stronger website foundation and a structured SEO strategy working in tandem.
Our approach.
A combined website redevelopment and organic SEO campaign — each feeding the other. The site made the SEO work convert; the SEO work made the site discoverable.
Shopify rebuild + product migration
Rebuilt the site to support ecommerce growth — handling volume while remaining easy for customers to browse and buy from. Uploaded and structured 400+ products with a scalable architecture.
Category & navigation structure
Improved navigation and category structure for both usability and SEO. Replaced an outdated CRM and improved backend efficiency, creating a platform designed to scale with future product growth.
Blog management
Search-led content targeting high-intent hardware and building-supply keywords, strengthening category and product pages with supportive content that improves visibility, authority, and new-user acquisition.
Category page optimisation
Optimised and expanded key ecommerce category pages, SEO-focused, conversion-aware copy targeting commercially valuable keywords, with improved internal linking to relevant products and blogs.
Guest posting & link building
Secured high-quality backlinks with natural anchor text aligned with product and category keywords. Over 3 months, 54 new backlinks were acquired, significantly improving domain authority.
A site built to scale and an SEO programme tuned for organic-led growth — designed to compound over time, not chase short-term wins.
Numbers that actually moved.
Three months after launch, every core metric moved in the right direction — most by a large margin.
Neasden Hardware now has a platform that supports long-term growth. Customers find products more easily, the site converts more effectively, and organic search has become a reliable revenue channel — without any ad spend.
A closer look.
Amax Marketing rebuilt our website on Shopify and completely redesigned the site, giving us a much better CMS and a far more efficient setup for managing our products and day-to-day operations. They then implemented a clear SEO strategy which helped us grow our organic visibility and sales very quickly. We are really pleased with the results and the way the team supported us throughout the project.
The takeaway.
By combining a scalable ecommerce rebuild with a targeted SEO strategy, Neasden Hardware now has a platform that supports long-term growth. Customers find products more easily, the site converts more effectively, and organic search has become a reliable revenue channel — without any ad spend.
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