SEO for hotels & hospitality.
Every booking through Booking.com or Expedia hands away a slice of the room rate in commission. A guest who finds you directly instead costs nothing beyond the click, and most hotel websites are not built to win that click.
The OTA commission is the real cost.
Every month a hotel does not rank for its own name and area is another month of paying full commission on bookings it should be winning for free.
Search for a hotel by name and the OTA listing often outranks the hotel’s own website, so guests who already intended to book direct end up routed back through commission. Fixing that is one of the highest-value SEO jobs in hospitality, and most hotel sites have never had it looked at properly.
Search also spikes around events, match days and school holidays, with generic phrases like “hotels near” a venue or postcode surging for a short window. A site built only around evergreen room-type pages misses that window every single time it opens.
Leisure guests booking a room and event organisers booking a wedding block or conference are completely different buyers. One wants an instant price and a calendar. The other wants a phone call and a proposal. Most hotel sites route both through the same generic contact form.
Reviews are a ranking signal, not just reputation
Google and TripAdvisor review volume and recency feed directly into local pack visibility for hospitality searches. A hotel that lets reviews go quiet is not just missing feedback, it is quietly losing rank to competitors who keep asking.
A channel your competitors already run.
Built for Hotels.
A direct-booking funnel that competes with OTAs
Search and conversion work aimed at winning brand-name searches back from Booking.com and Expedia, not just generic hotel terms.
Reviews built into the ranking strategy
A steady, structured approach to review volume and response, treated as an SEO input rather than an afterthought.
Content timed to seasonal and event spikes
Pages and campaigns built ahead of the events, match days and holiday windows that drive short, sharp surges in demand.
Leisure and events on separate paths
A distinct route for wedding, group and corporate enquiries instead of funnelling every guest through the same booking widget.
Hotel SEO pitfalls.
"People search our name and book through Booking.com instead of us."
That usually means the OTA listing is simply outranking the hotel’s own site for its own name, a fixable and often-overlooked gap.
"Our reviews are good but they are not doing anything for us."
Reviews only help ranking when they are recent and steady. A pile of old five-star reviews from two years ago reads as inactive to Google.
"Bookings are strong for three months and dead the rest of the year."
That is the seasonal spike showing up as a cliff instead of a plan. Content built ahead of the spike keeps it from being wasted.
"We keep getting wedding and event enquiries mixed in with room bookings."
A single generic contact form does that every time. Splitting the paths usually lifts both conversion rates.
\t\t\tBurnt Oak Timber
Eight years of stalled attempts to get a proper ecommerce site live, and zero organic visibility for a growing catalogue serving builders and tradespeople.
A full Shopify rebuild paired with search-led content, conversion-aware category copy and steady, high-quality link building, targeting the building materials and timber terms their customers actually search.
The site began ranking for building materials and timber terms within months, with organic sessions up 66% and 39 backlinks won through natural, high-quality outreach.
What clients actually say.
Amax Marketing have been great in helping us improve our google rankings. Always contactable, explains everything simply and clearly.
We've gone from being invisible to dominating the local map pack. Rahul explains the technical stuff in plain English and the results speak for themselves.
Honest, straightforward, and properly good at what they do. They told us when PPC wouldn't work and saved us the budget. Rare.
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