SEO for local builders.
Win the Google map results around your base, rank in the towns you actually work in, and turn your reviews into enquiries for the jobs you want, not just the small ones.
Most builders win work within a few miles.
For a local builder, the map results and the first few organic results are where the work is.
When a homeowner searches for a builder, an extension or a loft conversion, Google usually shows a map with three local firms, then the organic results. Being in that map, with good reviews and a clear list of services, is often worth more than anything else you can do online.
The map results depend mostly on your Google Business Profile, your reviews and how close you are to the person searching. The organic results depend on your website having a proper page for each service and the areas you cover.
We work on both, in that order. The Google profile first because it is quickest to improve, then the service and area pages that let you rank further afield and for the bigger jobs.
SEO built for local builders.
Google Business Profile
The right categories, services, areas, photos and regular posts, so you show in the map results for the work you want.
Reviews
A simple routine for asking happy customers for a review at the right moment, and replying to every one.
Service pages
Extensions, loft conversions, refurbishments, new builds: one strong page each, with your own projects as proof.
Area pages
Pages for the towns and villages you genuinely cover, each with something real to say about the work you have done there.
Project pages
Your finished jobs written up with photos, so buyers can judge your work and Google has something worth ranking.
Reporting on calls
Calls and forms tracked, so you know which pages and which parts of your Google profile bring in work.
Builder SEO problems we fix.
"We are not in the map results, even in our own town."
A Google profile review: categories, services, address and service areas, photos and posts. Often the quickest improvement we make.
"Our competitors have more reviews than us."
A steady, simple way to ask every happy customer, with a direct link that makes it easy. Reviews build month by month.
"We get calls for small jobs, not the projects we want."
Pages and Google profile services focused on the work you want more of, so that is what you are found for.
"We pay for directory listings and share the leads."
Keep what genuinely works, and build enquiries that come to you alone through your own profile and pages.
A clear process. No black boxes.
- 01
Audit
Your Google profile, reviews, website and how you show up in the towns you cover.
- 02
Fix the profile
Categories, services, areas and photos, plus a review routine you can keep up.
- 03
Build pages
Service, area and project pages, in the order most likely to bring in work.
- 04
Report and refine
Monthly reporting on calls and enquiries, with changes based on what is working.
Our results come from the supply side.
We will not show you a builder case study we cannot stand behind. Our published construction-sector results are on the supply side: Burnt Oak Timber, a builders merchant, and Neasden Hardware, a building supplies business, both selling to builders and trades. Neasden grew organic sessions 91% and new users 126%.
Builders merchants, engineering, brick and stone, partitioning and building supplies firms we work with.
Ready to win the local jobs?
Free audit of your Google profile, reviews and website. We will show you where you stand in your area and what we would fix first.
