Google Ads for construction companies.
Campaigns aimed at real project enquiries, not clicks. Tight area targeting, the jobs you do not want filtered out, and every call and form tracked.
Enquiries now, on your terms.
SEO takes months. Google Ads can put you in front of people planning a project this week, as long as the spend is controlled.
Paid search is the fastest way to get your own enquiries rather than shared leads. The buyer clicks your ad, lands on your page and contacts you directly.
The risk in construction is wasted spend: clicks from people looking for a quick repair when you do full builds, from DIY searches, from job seekers, or from areas you do not cover. Construction clicks are not cheap, so most of our work is in stopping that.
We split campaigns by the work you want, so you can see what an extension enquiry costs compared with a refurbishment, and move budget toward what turns into projects.
Google Ads built for construction firms.
Area targeting
Ads shown where you actually work, set around your base and the areas you are happy to travel to.
Campaigns by project type
Each service in its own campaign, so you can see and control what each one costs.
Negative keywords
DIY, jobs, materials and services you do not offer kept out from the start and reviewed every month.
Landing pages
Pages built for the ad, with project photos and an enquiry form that asks about scope and timing.
Call tracking
Calls from ads and from the site tracked, so phone enquiries count as well as forms.
Reporting on projects
We report enquiries and, where you can share them, the work they turned into, so decisions are made on revenue rather than clicks.
Construction PPC problems we fix.
"We get clicks but the enquiries are for tiny jobs."
Tighter keywords, negatives for the work you do not want, and a landing page that sets expectations on the projects you take on.
"Our ads show in places we do not cover."
Location settings that target people in your areas, not just people interested in them, plus a review of where clicks actually came from.
"We cannot tell which ads produced real work."
Conversion tracking for forms and calls, set up and tested, so every report links spend to enquiries.
"Everything is in one campaign."
Separate campaigns and budgets by service, so each one is judged on its own numbers.
A clear process. No black boxes.
- 01
Audit
Your account or a fresh plan, plus the searches and areas worth paying for.
- 02
Build
Campaigns, negatives, landing pages and tracking, tested before launch.
- 03
Launch carefully
A controlled test budget while we learn which searches turn into enquiries.
- 04
Refine
Weekly checks and a monthly report, moving budget toward what wins work.
Our results come from the supply side.
We will not show you a contractor PPC case study we cannot stand behind. Our published construction-sector results are on the supply side, with Burnt Oak Timber and Neasden Hardware, both selling to builders and trades. On a call we will walk you through how we would set up and measure your campaigns.
Builders merchants, engineering, brick and stone, partitioning and building supplies firms we work with.
Ready for ads that win projects?
Free audit of your Google Ads account, or a plan if you are starting fresh. We will show you where the spend is going and what we would change.
