Burnt Oak Timber
4 months
2025
Who are Burnt Oak Timber?
Burnt Oak Timber is a builders merchant and timber supplier based in London, supplying building materials to local builders, tradespeople and construction companies. After eight years of trying to get a proper ecommerce website live, they came to Amax Marketing for a platform that could support a fast-growing product catalogue and help them compete online.
The problem we walked into.
Burnt Oak Timber needed what they could not get elsewhere: a modern ecommerce website built quickly and cost-effectively, a platform capable of supporting a large and growing product catalogue, improved visibility for local and trade-focused searches, and a website that reflected the scale and professionalism of the business.
Our approach.
A full Shopify rebuild in under three months — a faster, easier-to-manage site built for growth. Plus a full on-site video and photo shoot.
Shopify rebuild — finally live
Got the website live after 8 years of struggling with previous agencies. Structured site plan for 180+ products across 100+ product pages, with clear navigation designed specifically for trade customers.
Blog management
Search-led content targeting building materials, timber, trade and construction queries — supporting key product and category pages while strengthening topical authority.
Category page content
SEO-focused, conversion-aware copy added to key category pages, targeting commercially valuable product keywords and improving internal linking across products and blog content.
Guest posting & link building
Consistent acquisition of high-quality backlinks with natural anchor text aligned with building materials and timber keywords. 40+ backlinks secured.
Professional 4K drone & photo shoot
Planned and delivered a full on-site video and photo shoot: outdoor drone filming, forklifts and delivery vehicles in action, warehouse interior shots, staff at work. 60-90 second 4K edit plus full professional photo set, fully managed end-to-end.
Build, SEO, content and creative — all delivered together as one project.
Numbers that actually moved.
Four months after launch — strong growth across revenue, traffic and rankings, all organic.
A platform that finally works for Burnt Oak Timber — built fast, easy to manage, and already driving strong organic growth alongside professional creative assets.
A closer look.
After working with an agency for over eight years without getting a proper website live, Amax Marketing rebuilt our entire site on Shopify and finally delivered a platform that works for our business. They also supported us with SEO, organised a professional drone and on-site video shoot, and provided clear training so our team can manage the website confidently in-house. We are really pleased with the results and the growth we have seen since launching.
The takeaway.
After 8 years of false starts, Burnt Oak Timber now has a modern ecommerce platform that works — and the SEO foundation, creative assets and training to manage it long-term.
Keep reading.
Covent Garden Supper Club
A community supper-club fighting food poverty got a full website revamp — moving from Wix to Elementor Pro for better speed, donations functionality, and a much more polished brand presence.
Read full study →Standby Self Storage
+1,084 rankings, +586 local pack positions, and dominant Exeter visibility — an 11-month SEO programme (plus a platform migration off Wix) that's still compounding into 2025.
Read full study →Ready to get seen?
Trade 10 minutes for a free audit. Real human, usually Rahul, usually within 4 working hours.
