“★★★★★
The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.
Happy Tree
Happy Tree Academy
Case study · Ecommerce build & SEO · Builders merchant
Burnt Oak Timber
Eight years of false starts. A new Shopify store live in under three months, and revenue that finally took off.
+316% online sales revenuesurpassing £6,000 in the first four months
+316%Online sales revenue
+328%Shopify orders
+66%Organic sessions
+49%New users
1,926 ranking gains39 backlinks won, only 1 lost180+ products liveAOV +14% average order valueAll growth organic
The challenge
Eight years of false starts.
Burnt Oak Timber is a family-owned builders merchant and timber supplier in London, serving local builders, tradespeople and construction companies.
For eight years they had tried, and failed, to get a proper ecommerce site live. They needed a modern platform built quickly and cost-effectively, able to carry a large and growing catalogue, win local and trade searches, and reflect the real scale of the business.
The build
A full Shopify rebuild, live in under three months.
✓
Live at last
The site finally went live after eight years of stalled attempts with previous agencies.
✓
Built for the catalogue
A structured plan for 180+ products across 100+ pages, with navigation designed for trade customers.
✓
Fast and manageable
A faster, easier-to-manage Shopify store built for growth, with training and handover so the team can run it.
✓
Search-led content
Content targeting building materials, timber, trade and construction queries to strengthen topical authority.
✓
Conversion-aware copy
SEO-focused category copy targeting commercially valuable keywords, with stronger internal linking.
✓
Authority, earned
Consistent, high-quality backlinks with natural anchor text: 39 won, only one lost.
The shoot
We didn't just build it. We made it look the part.
Alongside the rebuild, we planned and delivered a full on-site video and photo shoot, from outdoor drone filming to forklifts and delivery vehicles in action, giving Burnt Oak a library of professional assets that match the scale of the yard.
Search-led growth
Built to be found, and to sell.
A rebuilt store is only half the job. We paired it with search-led content, conversion-aware category copy and steady, high-quality link building, so Burnt Oak now ranks for the building materials and timber terms their customers actually search, and converts the traffic once it lands.
1,926ranking gains across product and category terms
39 backlinkswon with natural anchor text, only one lost
2,000+organic visits, up 66% on the old site
The result
From eight years stuck to a store that sells.
Four months after launch, revenue was up 316%, orders up 328% and organic traffic up 66%, all organic. Burnt Oak now has a modern ecommerce platform that works, plus the SEO foundation, creative assets and training to keep growing it for the long term.
Stuck with a site that won't sell?
See the Burnt Oak store for yourself, or talk to us about building one that actually grows your revenue.
