Paid ads that pay back.
Google Ads, Meta, LinkedIn and Microsoft Ads, built around CPA and ROAS, not clicks or impressions. Fixed management fee. No ad-spend mark-up.
The lever you pull for speed.
SEO compounds slowly. PPC moves now. Most clients need both.
Paid search captures demand that already exists. Someone Googling "self storage near me" is at the bottom of the funnel, they want a unit, today, close to them. Miss that moment and a competitor gets the booking. Google Ads is how you buy that moment while your SEO catches up.
The problem is that most agencies run PPC badly. Cost-per-click inflation in competitive UK sectors, legal, dental, self-storage, construction, has been relentless for the last 5 years. A £3 click in 2020 is £8 in 2026. That's only profitable if your account is built right: tight geo-targeting, proper negative keywords, landing pages that convert, conversion tracking that actually measures revenue not form-fills.
Get any one of those wrong and you're lighting money on fire. Which is why 60% of the accounts we audit have at least one of: no negative keyword strategy, broad-match where it shouldn't be, conversion tracking measuring the wrong thing, or ads pointing at the homepage instead of a dedicated landing page.
Done well, paid search can also be genuinely creative. These five PPC advertising examples show what happens when a campaign breaks the mould instead of following it.
Why our PPC pricing is different
Most agencies charge a percentage of your ad spend, usually 10-20%. That creates a perverse incentive: they earn more when your ad spend goes up, regardless of whether your cost-per-acquisition improves. We charge a fixed monthly management fee instead, so our incentive is aligned with yours: we want your CPA down, not your spend up. It's a small structural change that changes everything.
Everything that moves the needle.
Google Search + Shopping
Intent-driven campaigns with manual match-type control, negative keyword pruning, and shopping feeds that actually work.
Meta (Facebook + Instagram)
Full-funnel prospecting → retargeting → retention, with creative testing built in.
LinkedIn Ads
B2B lead-gen with account-based targeting and lead forms tuned for qualified enquiries.
Conversion tracking
Proper GA4 + server-side tagging. You actually know what ads are driving what revenue, not "assumed conversions".
Landing pages
Dedicated pages for every major campaign theme, not dumping ad traffic onto your homepage and hoping.
Budget transparency
Fixed management fee. Your ad spend goes to the platform directly. We don't touch it and don't mark it up.
Sound familiar?
"Our cost-per-lead is creeping up every month."
Usually: broad-match keywords bleeding money, no negative keyword lists, or landing pages that haven't been optimised in 18 months. We audit the account, prune the waste, and rebuild the landing pages. Results vary by account and sector, so we measure in quarters rather than weeks.
"We don't actually know which campaigns drive revenue."
Conversion tracking is either missing, double-counting, or set up to measure form-submissions, not actual sales. We fix tracking properly (server-side where needed, offline conversion import for phone/in-person bookings).
"Performance Max feels like a black box."
Because it is one. We run PMax where it fits (ecom) and refuse to run it where it doesn't (B2B lead-gen, complex sales cycles). Where it runs, we use asset-group segmentation and exclusions to claw back control Google tries to take.
"Our old agency wanted us to spend £10k/month minimum."
Most UK businesses need £1,500 to £4,000/month ad spend to start seeing real results. £10k is what big agencies need to justify their retainer structure, not what the campaign needs. We'll quote based on what the account needs, not what we need.
"Every click costs more than we make."
Either the keyword mix is wrong (too broad, too top-funnel) or the landing page isn't converting. Sometimes the maths just doesn't work in a sector and we'll tell you that, paid search isn't right for everyone, at every budget.
"We can't tell if Meta is working or not."
Post-iOS14 attribution is genuinely broken in Meta Ads Manager. We fix it with a combination of server-side events, CAPI integration, and post-purchase surveys, standard now for anyone serious about paid social.
A clear process. No black boxes.
- 01
Account audit
Review of existing accounts (if any), competitor activity, historic data, and conversion setup.
- 02
Build + test
Campaign structure, creative, landing pages. Small-budget tests first to validate before scaling.
- 03
Scale
What works gets bigger budgets. What doesn't gets paused fast. No sentimental spend.
- 04
Optimise
Weekly check-ins, monthly strategic reviews, quarterly channel-mix rebalancing.
Fixed fee changes behaviour.
- Charge 10-20% of ad spend as management fee
- Benefit when your ad spend increases
- Recommend higher budgets to unlock "scale"
- Obscure performance behind impressions/clicks metrics
- Let PMax run on autopilot because it's less work
- Run the same account structure for every client
- Fixed monthly management fee, quoted per account complexity
- Our incentive is your CPA down, not your spend up
- Recommend budget cuts when the maths doesn't work
- Report on CPA, ROAS, qualified leads, and revenue, nothing else
- Use PMax where it fits, refuse it where it doesn't
- Every account structure is designed around your sector and goals
Aligned incentives. Transparent reporting.
We earn from doing the job well, not from spending more of your money. Structural alignment, not sales patter.
Fixed management fee, not % of ad spend
Your incentive is your cost-per-acquisition down. With a % of spend model, your agency's incentive is your ad spend up. We use fixed fee so those incentives line up.
No mark-up on ad spend
Your ad budget goes directly to Google, Meta, LinkedIn. We don't touch it, don't process it, don't mark it up. You see exactly what was spent and where.
You own the ad accounts
We run ads on your accounts, not shared agency accounts. If we part ways, you keep every campaign, every conversion event, every creative asset, every audience.
Proper conversion tracking as standard
Server-side tagging, GA4 events, CAPI integration, offline conversion import, all set up during onboarding. No 'assumed conversions' or guesswork.
Weekly check-ins, monthly strategic review
Weekly pulse for operational adjustments. Monthly strategic session for channel mix, creative direction, budget re-allocation. Quarterly for wider market context.
Ready to get seen?
Trade 10 minutes for a free audit. A real human, usually Rahul, replies within one working day.