Google Ads + Meta campaigns built for self-storage operators. Geo-targeted, unit-mix-aware, and tied to move-ins, not clicks.
SEO takes months. A full facility needs leads this month. Paid search is the gap-closer.
Self-storage PPC has specific characteristics most agencies miss. Searches are hyper-local (5-mile radius or less). Intent is high (someone searching ‘storage units Harrow’ wants a unit, soon). Seasonality is strong (May-September is peak). Unit availability drives profitability, a full facility with unsold 50sqft units still under-indexes on revenue if the mix is wrong.
We build geo-targeted campaigns per facility catchment, with dedicated landing pages per unit size and use case. Dedicated pages for household moves, for business archive storage, for vehicle storage. Each gets its own creative, its own budget, its own conversion tracking. More work, significantly better CPA.
Combined with our SEO work, PPC becomes the ‘fills the gap’ channel. Bookings this week come from PPC. Bookings next year come from SEO. The channel mix matters, get it right and your blended CPA drops by 30-40% versus running either in isolation.
Generic self-storage PPC accounts run one campaign per operator, mixing all unit sizes and use cases. That’s cheap to manage and terrible for performance. Our accounts have up to 15-20 campaigns per facility: household-sized units, business-sized units, vehicle storage, heated/dry/outdoor, plus retargeting variants for each. Yes, more management work. Yes, 40-60% better cost-per-move-in.
Radius + postcode + town-level targeting that excludes neighbouring-town enquiries who'll never drive to you.
Visitors who bounced get followed with unit-size + price-point offers calibrated to their browsing behaviour.
Dedicated landing pages per unit size + use case (household, business, vehicle), not dumping ad traffic on your homepage.
Server-side tagging + offline conversion import so we measure actual move-ins, not phantom form fills.
Missing or broken conversion tracking, usually measuring form-submits instead of actual move-ins. We fix tracking first, then everything else becomes visible.
Quality score problem. Your ad copy, landing page relevance, or keyword match types are hurting you. We rebuild the structure to get quality scores to 7+ and your CPC drops 20-40%.
Geo-targeting set too broadly. Or, worse, negative-keyword strategy missing. We tighten both and your cost-per-QUALIFIED-lead drops sharply even if headline CPL creeps.
PMax for self-storage is a risk without signals. We usually shift budget back to Search campaigns with proper keyword + audience targeting, and only use PMax on retargeting audiences where signals are strong.
Who's bidding, what they're paying, where your catchment overlaps or runs white space.
Tight budget test, 2 weeks, primary keyword cluster + 1 creative set. Data-first.
Budget concentrates on the 2–3 campaigns that actually drive bookings. The rest get paused.
Ad spend → form fill → move-in pipeline visibility. Monthly ROAS reporting.
Running a single "catch-all" Google Ads campaign spending £8k/month, 140 leads, rising CPL, no visibility into which facility got which booking.
Split into 5 geo-targeted campaigns (one per facility), built dedicated unit-size landing pages, set up facility-level call tracking + offline conversion import to tie Google Ads → CRM → booking.
52% CPL reduction in 90 days. Qualified leads up 28% on same spend. Attribution now clear per facility.
Amax Marketing have been great in helping us improve our google rankings. Always contactable, explains everything simply and clearly.
We've gone from being invisible to dominating the local map pack. Rahul explains the technical stuff in plain English and the results speak for themselves.
Honest, straightforward, and properly good at what they do. They told us when PPC wouldn't work and saved us the budget. Rare.
Trade 10 minutes for a free audit. Real human, usually within 4 working hours.
Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!
The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.
Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!
We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.
We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!
We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.
I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.
Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!
I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.
Amazing experience with Amax.
We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.
Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!
Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!
We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.
We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.
Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!
Fill in your details and we'll be in touch within one working day.
