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Amax Marketing
Services / Web Development

Websites built to rank and convert.

WordPress, Shopify, and custom builds engineered for SEO, speed and conversion. No generic page-builder templates. Every build has a proper technical SEO foundation baked in.

5.0Rated on Google10+ yearsSenior team, no hand-offs
  • Aerospheres
  • Connect Vending
  • Interfood Technology
  • Exclaimer
  • Standby Self Storage
  • Orange Box
  • Burnt Oak Builders Merchants
  • Happy Tree Academy
  • Container Self Store
  • Mid Wales Storage
  • 24 Pure Water
  • Quickfit
  • Amax Fire & Security
  • Amax Supplies
  • Scentsational
  • Bare Ice
  • Grow My Wellbeing
  • Kinnovis
  • NADC
  • Wigwam Storage
  • Triple Eight
  • BES Group
Why your website matters

The foundation everything sits on.

A bad website is the most expensive thing in your marketing stack. It's quietly dragging down every other channel you pay for.

If your site is slow, your Google Ads quality score drops, your cost-per-click goes up, and your SEO ceiling is capped before you start. If it doesn't convert, every pound you spend on traffic is throwing petrol on a fire that doesn't start. If it doesn't rank, you're paying for traffic you should be getting for free.

Most agency-built sites look fine but fail at the basics: bloated builders hitting 40+ HTTP requests on load, no proper image optimisation, missing schema, sloppy URL structure, forms that break on mobile, tracking pixels that don't fire, Core Web Vitals scores under 50. The surface is smooth, the plumbing is broken.

We build differently. Every site ships with Core Web Vitals under Google's thresholds on launch day, proper schema, server-side tracking, clean URL structure, and a content architecture that's designed for how your customers actually search. It's more expensive than a generic page-builder build. It pays back inside 6 months.

WordPress, Shopify or custom?

Best for
  • Marketing sites, SaaS and service businesses
  • Flexible and cheap to run
  • Huge plugin ecosystem
  • WooCommerce for bespoke catalogue logic, B2B pricing or legacy integration
Best for
  • Pure ecommerce under ~5k SKUs
  • Standard requirements, fast to launch
  • Hosted, low-maintenance storefronts
Best for
  • Next.js, Astro or headless builds
  • When performance demands justify it
  • Bespoke needs a template cannot meet

What's in Web Development

Everything that moves the needle.

WordPress

Custom themes, block editor or Elementor, proper caching, security hardened. Built to outlive your marketing team's turnover.

Shopify

Theme development, app integrations, custom checkout flows, and the SEO-friendly structural work most agencies skip.

WooCommerce

For ecommerce that needs WordPress flexibility, product catalogs, subscriptions, B2B pricing, multi-currency.

⚡

Core Web Vitals

Every build ships with LCP under 2.5s, CLS under 0.1, and INP under 200ms. Measured, not guessed.

◐

Migrations

Platform swaps done properly, 301 maps, redirect testing, no ranking loss on launch.

♢

Care + hosting

Optional managed hosting + monthly maintenance with security patching, uptime monitoring, and backups.

Problems we fix

Sound familiar?

Problem

"Our site is slow and Lighthouse keeps telling us why."

Fix

Lighthouse scores are fixable. We get most WordPress sites to 90+ on a full rebuild. Usually it's a combination of bloated themes, unoptimised images, render-blocking JavaScript, and too many plugins doing work that should be server-side.

Problem

"Conversion rate is below 1% and we don't know why."

Fix

Full audit of the buyer journey. Most "conversion" problems are actually UX problems: unclear CTAs, friction in the form, pricing ambiguity, mobile-hostile layouts. We fix what's broken and A/B test what's debatable.

Problem

"We migrated last year and rankings dropped."

Fix

Post-migration ranking loss is almost always down to broken redirects, changed URL structures not mapped, or lost internal linking. We audit, fix, and recover. Can't always get back 100% but usually 80-90% within 60 days.

Problem

"Every tiny change needs the developer, then waits 2 weeks."

Fix

We build editable-where-it-matters. Marketing teams can change hero copy, stats, testimonials, CTAs via the WP editor. Structural/design changes still need dev, but 80% of day-to-day edits don't.

Problem

"Our Shopify theme is 80% of what we need, the last 20% requires an app."

Fix

Shopify's app ecosystem is a tax, every monthly subscription is forever. We write theme-level custom code for features that don't justify an app. Typical saving: £200-800/month.

Problem

"We have no idea what our tech stack actually looks like."

Fix

Part of our audit deliverable: a plain-English rundown of what you're running, what's outdated, what's wasteful, what should be consolidated. Useful regardless of whether you hire us to build the next version.

How we work

A clear process. No black boxes.

  1. 01

    Discovery

    Goals, audience, technical constraints, brand direction. One workshop, one clear brief.

  2. 02

    Design

    UX wireframes → visual design → iterations. 5 rounds included. Elementor-editable if required.

  3. 03

    Build + SEO

    Clean code, proper structure, SEO foundations baked in. Staged for your review.

  4. 04

    Launch

    Deployment, 301 maps, Search Console & Analytics handover, 30 days post-launch support.

Outcomes

Real results. Real clients.

Lighthouse
95+
Avg on launch, all builds
Launch timeline
6-8 wk
Standard marketing site
Post-launch support
30 days
Included with every build
\t\t\t\tOrange Box Self Storage website homepage\t\t\t
Case spotlight

Orange Box Self Storage

Self storage · 6 locations, East Midlands
The problem

Six branches, one outdated site, and no easy way for visitors to find their nearest location or get a quote.

What we did

A 20+ page, fully responsive rebuild with a six-branch location picker, a 60-second storage size calculator, and local SEO for every branch.

The outcome

A homepage built to get straight to booking, with unit enquiries now a two-tap flow. The client called it professional, visually stunning, and perfectly optimised for SEO.

20+
Pages, fully responsive
6
Locations, each with its own area
60-sec
Storage size calculator
Local SEO
A Google Business Profile per branch
How we compare

Page-builder fast food vs built-to-last.

Template-builder sites
  • Elementor/Divi with 80+ plugins, fragile, slow, bloated
  • Generic layouts that look like every other agency site
  • Lighthouse scores 40-60 on launch; never improved
  • No schema, minimal SEO foundation
  • Breaks on WP/Shopify major updates
  • "Design" = picking from 20 prebuilt section templates
How Amax builds
  • Custom theme + minimal plugins, fast, secure, editable
  • Design system tailored to your brand; not template-land
  • Lighthouse 90+ on launch; measured, not assumed
  • Schema, structured data, meta, OG all baked in
  • Code reviewed, tested against major platform updates
  • Real design process: wireframes → high-fidelity → iteration
How we run projects

Fixed scope. Fixed launch date.

Most web projects run indefinitely because the agency is incentivised by the hour. We fix the scope, fix the launch date, fix the price, and deliver.

Fixed-price quotes

Not "hourly + scope creep". You know what you're paying before you sign. Changes to scope get re-quoted with your approval, no surprise invoices.

5 design iteration rounds included

More than most briefs need. We use real copy and real photography in mockups where available, so iterations are about substance, not Lorem-Ipsum shuffling.

SEO foundations baked in

Schema markup, meta tags, Open Graph, canonical URLs, sitemaps, 301 redirect maps, Core Web Vitals tuning, all included in the build fee, not a separate line item.

30 days post-launch support included

Any bug, any question, any minor tweak, covered. After day 30 you choose: rolling maintenance retainer, or ad-hoc by the hour. No hostage pricing.

You own everything

Source code, Figma designs, admin credentials, hosting access. You can leave any time and take everything with you.

Web Development FAQ

You're probably wondering…

Can't find what you need? Ask us directly.

Both. WordPress sites use either the Block Editor or Elementor depending on how much non-dev editing you want to do post-launch. Shopify uses Liquid theme development or Shopify's Online Store 2.0 sections.
Yes, HubSpot, Salesforce, Pipedrive, Dynamics, and bespoke systems. Integration depth scoped during discovery.
WCAG 2.1 AA is standard. AAA available on request. Automated testing plus manual review before launch.
Technical SEO foundations are baked in by default, schema, sitemaps, canonical URLs, OG tags, robots. If you want active SEO work post-launch, add the SEO retainer.
Yes. We offer care plans ranging from basic security patching and uptime monitoring through to full monthly development retainers with performance monitoring. Quoted to match your site's complexity and your team's needs.
Yes, audit first, then either a fix-list quote or a rebuild quote depending on what's salvageable. We're honest about when rebuild is cheaper than retrofit.
Yes. We design for non-dev editability in the areas marketing actually needs to change (copy, CTAs, hero content, testimonials). Deep structural changes still need dev, same as any serious platform.
Yes. We can build to your existing Figma files if they're well-specified. If they're loose, we'll tell you what we need clarified before we quote.
Talk to us

Ready to get seen?

Trade 10 minutes for a free audit. A real human, usually Rahul, replies within one working day.

Client words

What clients actually say.

Unedited, straight from Google. Want results your customers talk about?

Book a discovery call
Free audit + concept
Free audit + conceptNo cost, no obligation