Residential builders, extensions, loft conversions, refurbs. Win the “builder near me” search in your catchment — it’s the highest-intent lead source in the industry.
Nobody hires a builder from 50 miles away. That localness is why SEO works so well in this sector.
Residential building is one of the highest-trust purchase decisions a homeowner makes — often the biggest single expenditure of their life outside the property itself. People research obsessively before they call. That research almost always starts with Google, almost always includes a local modifier, and almost always looks at the top 5-10 results in a map pack plus a handful of organic results.
Win those rankings in your catchment and you stop fighting for every enquiry. Lose them and you’re forever competing on Checkatrade and Trustatrader paid placements, which are margin-eating and quality-inconsistent. The decision for a builder is honestly straightforward: invest 18-24 months in organic presence once, or pay trade-directory rent forever.
We focus on the pattern that works for builders — project-type landing pages (extensions, lofts, refurbs, new-builds) mapped to local catchment, supported by before-and-after photography and structured case studies. It’s the same playbook whether you’re a general builder or a specialist (heritage, Passivhaus, eco, basement conversions).
Home page + About + Services (gallery) + Contact. Five pages, no depth, no project differentiation, no local geography. Google’s algorithms have nothing to grip onto. We typically 3-5× the page count with genuinely useful content — specific project types, specific locations, proper case studies — and the rankings follow within 6 months.
GBP optimisation for builder categories, review-velocity campaigns, local citation management. The holy trinity for "builder near me".
Separate landing pages for extensions, lofts, refurbs, new-builds. Each ranks for its own intent cluster.
Before/after photography, structured case studies, video walkthroughs. Visual proof > written claims.
Checkatrade, Google, Trustpilot — we set up review collection at job handover so you compound social proof every project.
That’s a rent-forever model. We build you a direct-organic channel — same lead quality, much better margins, plus you own the pipeline. 12-18 months to replace 70%+ of Checkatrade volume.
Positioning problem in your content. We pivot the site toward specialist terms (heritage building, Grade II listed, conservation area) — fewer searches, dramatically higher conversion, much bigger project values.
You need town-specific landing pages for each meaningful location in your catchment. Not copy-paste boilerplate — real content per location (recent projects, local landmarks, specific towns you serve).
Review velocity, photo uploads, GBP categories, Q&A, and local citations. One or more is almost always weaker than competitors in the top 3. We audit and fix whichever lever is missing.
\t\t\tEight years of stalled attempts to get a proper ecommerce site live, and zero organic visibility for a growing catalogue serving builders and tradespeople.
A full Shopify rebuild paired with search-led content, conversion-aware category copy and steady, high-quality link building — targeting the building materials and timber terms their customers actually search.
The site began ranking for building materials and timber terms within months, with organic sessions up 66% and 39 backlinks won through natural, high-quality outreach.
Amax Marketing have been great in helping us improve our google rankings. Always contactable, explains everything simply and clearly.
We've gone from being invisible to dominating the local map pack. Rahul explains the technical stuff in plain English and the results speak for themselves.
Honest, straightforward, and properly good at what they do. They told us when PPC wouldn't work and saved us the budget. Rare.
Trade 10 minutes for a free audit. Real human, usually within 4 working hours.
We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!
We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.
I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.
Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!
I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.
Amazing experience with Amax.
We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.
Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!
Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!
We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.
We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.
Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!
Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!
The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.
Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!
We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.
Fill in your details and we'll be in touch within one working day.
