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Amax Marketing
Sectors / Builders

PPC for builders.

Local Google Ads that put your building firm at the top for high-value jobs the moment a homeowner starts searching — geo-tight, time-waster-filtered, and tied to real enquiries.

Why builder PPC

Top of the page, in your area.

Local SEO takes time to build. Paid search puts you above the map pack today — for the exact jobs you want, in the exact towns you cover.

For builders, the searches that matter are local and intent-rich: “extension builder [town]”, “loft conversion near me”, “house renovation [area]”. The homeowner is ready to get quotes. Paid search lets you appear at the very top for those terms immediately, instead of waiting months for SEO to mature.

The skill is precision. We set tight geographic radii around the areas you actually serve, focus budget on higher-value job types, and build negative keyword lists that strip out renters, job-seekers and DIYers. Every click should be a homeowner with a real project and a real budget.

We track calls and form enquiries, not clicks, so you can see exactly what each pound returns — and we keep refining toward the jobs with the best margins.

The opportunity

A channel your competitors already run.

Tied to
Calls
Real enquiries, not clicks
Geo-targeted
Tight
Only areas you serve
Speed to leads
Days
Live almost immediately
How we help

Built for Builders.

Tight local targeting

Geographic radii set around the towns you actually cover — no budget wasted on enquiries you would never travel for.

High-value job focus

Campaigns weighted toward extensions, renovations and lofts, with negatives that strip out small jobs and time-wasters.

Call & enquiry tracking

We measure phone calls and form fills, so you see the real cost per enquiry and which job types pay best.

What we fix

Builder PPC pain points.

Problem

I tried Google Ads myself and just got tyre-kickers.

Fix

DIY campaigns usually run too broad. We tighten the geography, focus on high-value job types and add exhaustive negatives, so the enquiries that come through are genuine projects.

Problem

I do not know if the ads actually bring in work.

Fix

We set up call and form tracking so every enquiry is attributed. You see real cost per lead and can judge the return honestly, not guess from a click count.

Problem

My budget disappears in days with nothing to show.

Fix

Usually wasted spend on the wrong searches and areas. We restructure so budget only goes to high-intent local terms, stretching it far further.

Builder PPC case

Renovation & extension builder

Builders · renovations · two-town radius
The problem

A quality builder running broad, self-managed ads that ate budget on irrelevant clicks from outside the service area.

What we did

Rebuilt the campaign around a tight local radius, weighted spend toward extensions and renovations, added a large negative list, and set up call tracking.

The outcome

Wasted spend dropped sharply, cost per genuine enquiry fell, and the builder gained a steady stream of local, high-value project enquiries they could plan around.

Lower
Cost per enquiry
Local
Enquiries only
Days
To first leads
Builders FAQ

You're probably wondering…

Can't find what you need? Ask us directly.

Less than you might think, because we target tightly. We will model a starting budget against your area and target job types, and the cost per enquiry, before you commit.
We weight everything toward the higher-value work you specify and use negatives to filter out small jobs and time-wasters, so enquiry quality stays high.
Yes — that is central to builder PPC. We set tight geographic boundaries so you never pay for clicks from outside your service area.
Ideally both: PPC brings enquiries now, local SEO builds durable free visibility over time. We often start with PPC for speed and layer SEO underneath, quoted together or separately.
Talk to us

Ready to get seen?

Trade 10 minutes for a free audit. Real human, usually within 4 working hours.

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What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Self storage
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Client
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes Client
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward.

Sophie Baker Sheeplands Self Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Client
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson Client
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy