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Quick answer: AI search optimisation (sometimes called GEO) is the work of getting your business mentioned, recommended and linked in AI-generated answers, such as Google AI Overviews, Google AI Mode and ChatGPT. It builds on SEO, but focuses on clear answers, structured content, consistent business information and trusted mentions elsewhere online.
More people now get answers without clicking through ten blue links. In October 2026, Google said AI Mode and AI Overviews would show more inline links, placed higher, which makes being cited even more valuable. Here is how it works.
What is the difference between SEO and AI search optimisation?
SEO aims to rank your pages. AI search optimisation aims to have your business quoted or recommended inside an AI answer. Good SEO is still the foundation: AI tools mostly draw on pages that search engines already trust.
How do AI tools decide which businesses to cite?
They look for pages that answer the question clearly, come from a trustworthy source and match what other sites say about you. Signals include:
- a direct answer near the top of the page
- clear headings written as questions
- structured data, such as FAQ and LocalBusiness schema
- consistent name, address, phone and services across the web
- reviews and mentions on other trusted sites
How do I get my business into Google AI Overviews and AI Mode?
- Answer first: put a two or three-sentence answer at the top of each key page.
- Use question headings that match how people ask.
- Add schema markup for your business, services and FAQs.
- Keep your Google Business Profile complete and active.
- Make your details consistent on directories and social profiles.
- Earn mentions in local news, industry sites and partner pages.
- Keep content fresh, with dates and current facts.
- Track it: check which AI answers mention you and which pages they cite.
How do I get recommended by ChatGPT?
The same principles apply: clear, well-structured pages, a strong reputation and consistent information. Check that your site lets reputable AI crawlers read your public pages. Read more in our guide to ChatGPT visibility for businesses.
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Get My Free AuditDoes AI search mean fewer clicks?
For some simple questions, yes. But visitors who do click from an AI answer are often further along and more likely to enquire. Being the cited source also builds trust, even when people don’t click straight away.
How do I measure AI search visibility?
- search your key questions in AI Mode, AI Overviews and ChatGPT each month
- note whether you are mentioned, linked or ignored
- track referral traffic from AI assistants in Google Analytics 4
- watch Search Console for growth in long, conversational searches
How can Amax Marketing help?
Our AI search optimisation service audits how AI tools see your business and fixes the gaps. Start with a free SEO audit, or book a free discovery call or call 020 8515 7980.
Frequently asked questions
Is AI search optimisation the same as GEO?
Yes. GEO (generative engine optimisation) is another name for the same work.
Do I still need SEO?
Yes. AI tools rely heavily on pages that already rank and are trusted.
How long does it take to appear in AI answers?
It varies, but changes to content and schema are often picked up within weeks.
Can I pay to appear in AI Overviews?
You can run Google Ads, which may appear alongside AI answers, but you cannot pay to be cited in the answer itself.
