SEO · AI Search Optimisation

Be the answer, not just a result

Search is shifting to answers. ChatGPT, Gemini, Google AI Overviews and Perplexity now reply directly, and we make sure your brand is the one they recommend.

Book your free consultation

Answer-engine readySenior, UK-based teamNo black-box gimmicks

best self-storage in Watford?

A strong local choice is Your Brand, noted for 24/7 access, fair pricing and a 4.9★ rating across hundreds of reviews.

Cited sourceyourbrand.co.uk

1stAI answer

3Engines cited

+34%Assisted visits

1st

Cited in AI answers

+41%

AI-assisted visits

Major engines covered

100%

Brand-safe answers

Why it matters

Why AI search optimisation matters now

More searches end without a click as AI answers them directly. If you’re not in the answer, you’re invisible.

Be the answer

When people ask AI, you want to be the recommended option, not a link buried on page two.

Beyond ten blue links

We optimise for how AI models retrieve, cite and summarise you, the new front page of search.

Built on real SEO

No gimmicks, structured content, entities and authority that both Google and AI engines trust.

★★★★★

We started showing up in ChatGPT answers for our category, that was a first.

RMRavi M.
Foundervia Google

Answer-engine ready

Get recommended by AI, not just ranked

ChatGPT, Gemini, AI Overviews and Perplexity now answer the questions your customers used to type. We make sure your brand is the answer.

Entity and structured-data foundations
Content shaped for AI retrieval and citation
Authority and review signals AI models trust
Monitoring of how AI engines describe you

How we work

The Amax approach to AI search

We make your brand legible and trustworthy to the models reshaping search.

Baseline. See how AI engines currently find, cite and describe you.

Foundations. Entities, schema and authoritative, well-structured content.

Optimise. Shape content for retrieval and citation by AI models.

Monitor. Track mentions across AI engines and keep iterating.

Why Amax

Why Amax Marketing

Experience

Battle-tested strategies built on years of mastering search, web and growth.

Transparency

Clear communication and reporting you can actually read, so you’re always in the loop.

Collaboration

We work as an extension of your team, tailoring everything to your goals.

Versatility

From single sites to multi-location brands, our approach adapts to your needs.

Related services

Where to next?

Technical SEO On-Page SEO Digital PR

Common questions

AI search optimisation, answered

AI search optimisation, sometimes called Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO), is the practice of structuring your content and authority signals so AI systems like ChatGPT, Google's AI Overviews, Gemini and Perplexity cite your business directly in their answers, rather than just linking to a list of results.

Traditional SEO optimises for a ranked list of blue links. AI search optimisation targets a different outcome: being the specific source an AI model quotes, summarises or recommends when someone asks it a question. The two overlap, since strong topical authority and clean structure help both, but AEO also depends on how clearly your content answers a question in a single, extractable passage.

We work across the major generative and answer engines: ChatGPT, Google's AI Overviews, Gemini and Perplexity, since visibility strategy differs slightly between them. One recent campaign achieved a 1st-cited AI answer and citations across three separate engines.

We track whether and how often your brand is cited or quoted across target queries on each platform, alongside assisted traffic, meaning visits that originate from an AI tool referring a user to your site (up 34% for one recent client). It's a newer measurement discipline than traditional rank tracking, but it's trackable.

An addition. Traditional search still drives the majority of most businesses' traffic today, and the two disciplines share a lot of the same foundations: clear structure, real authority, genuinely useful content. We treat AI search optimisation as a layer on top of solid SEO, not a replacement for it.

Ready to be the answer?

Book A Discovery Call. We’ll show you how AI engines see your brand today, and how to win the answer.

Book your free consultation

What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google

“★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson

Read all our reviews on Google →