Be the answer, not just a result

Traditional SEO optimises for a ranked list of blue links. AI search optimisation targets a different outcome: being the specific source an AI model quotes, summarises or recommends when someone asks it a question. The two overlap, since strong topical authority and clean structure help both, but AEO also depends on how clearly your content answers a question in a single, extractable passage.

We work across the major generative and answer engines: ChatGPT, Google's AI Overviews, Gemini and Perplexity, since visibility strategy differs slightly between them. One recent campaign achieved a 1st-cited AI answer and citations across three separate engines.

We track whether and how often your brand is cited or quoted across target queries on each platform, alongside assisted traffic, meaning visits that originate from an AI tool referring a user to your site (up 34% for one recent client). It's a newer measurement discipline than traditional rank tracking, but it's trackable.

An addition. Traditional search still drives the majority of most businesses' traffic today, and the two disciplines share a lot of the same foundations: clear structure, real authority, genuinely useful content. We treat AI search optimisation as a layer on top of solid SEO, not a replacement for it.