Quick answer: When heavy rain hits, searches for blocked drains and emergency drainage jump, and customers call the first company that looks available. To win those callouts, set 24/7 hours and emergency services on your Google Business Profile, build an emergency landing page for each area, raise Google Ads budgets when rain is forecast, make calling easy on mobile and ask for reviews after every job.
The Met Office expected November 2026 to turn more unsettled, with wetter-than-average conditions more likely later in the month. Here is how drainage companies can be ready before the next downpour.
Why does wet weather matter for drainage marketing?
Because demand arrives suddenly and urgently. Blocked drains, flooding and overflowing gullies all spike during and after heavy rain. Customers rarely shop around: they search, look at the map pack and call. If you are not visible and reachable at that moment, a competitor gets the job.
How should I set up my Google Business Profile for emergencies?
- Hours: set 24/7 if you offer it, and use special hours over holidays.
- Services: list emergency drain unblocking, CCTV drain surveys, jetting and flood response.
- Service areas: add every town you cover.
- Posts: publish a short storm update when heavy rain is forecast.
- Photos: show real vans, crews and equipment.
Our Amax Local tool helps you schedule posts and reply to reviews quickly.
Do drainage companies need emergency landing pages?
Yes. Create a page for each main area, such as “Emergency drain unblocking in [town]”. Put your phone number at the top, state your typical response time, explain what happens on a callout and add reviews from local customers.
Should I increase Google Ads spend when it rains?
Usually, yes. Set budgets that can rise when rain is forecast, bid on emergency terms, use call ads so mobile users can ring straight away, and schedule ads for evenings and weekends if you answer then. See our PPC management.
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Get My Free AuditHow do I make sure I don’t miss emergency calls?
- use a click-to-call button on every mobile page
- divert calls to an on-call engineer or answering service out of hours
- track calls so you know which pages and ads bring work
- reply to website enquiries within minutes during storms
Why do reviews matter so much for emergency work?
Because customers in a hurry trust ratings. Ask for a review straight after each job, mention the town in your reply, and respond to every review. Never buy or incentivise reviews, as this breaks UK consumer law.
What should I do after the storm?
Follow up with customers about CCTV drain surveys and maintenance plans, add new photos and case studies, and update your pages with what you learned. Read our drainage company SEO guide for longer-term growth.
How can Amax Marketing help?
We help drainage companies win more local work through SEO, Google Business Profile and PPC. Get a free SEO audit, or book a free discovery call or call 020 8515 7980.
Frequently asked questions
When do drainage searches peak?
During and just after heavy rain, especially in autumn and winter.
Should I show 24/7 on Google if I only answer some nights?
No. Only show hours you can actually cover, or customers will leave bad reviews.
Is SEO or PPC better for emergency drainage work?
Both. PPC captures demand immediately; SEO and your Business Profile bring lower-cost leads over time.
How quickly can I get into the map pack?
Profile improvements can help within weeks, but steady reviews and activity matter most.
