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Amax Marketing
Case study · B2B · Self-Storage Fit-out

PSL (Partitioning Services Limited)

+96%
Organic traffic · 6 months
Timeline
6 months
Year
2025
Modern self-storage units with roller-shutter doors
Background

Who are PSL?

PSL (Partitioning Services Limited) is a UK-based specialist offering design, construction and fit-out services for warehouse and self-storage facilities — including layout design, partition systems, fire protection, compliance support, and ongoing facility management.

The challenge

The problem we walked into.

Before working with Amax Marketing, PSL faced challenges common to specialist B2B service providers: limited organic visibility for competitive self-storage design and construction keywords, heavy reliance on paid traffic for lead generation, low visibility for high-value informational and commercial search terms, and a need to position PSL as an authority within the self-storage industry. The fix: a longer-term SEO strategy focused on authority, rankings and inbound lead growth.

What we did

Our approach.

Tailored to PSL specialist market — two core pillars working together to build authority and drive qualified enquiries.

Blog management

In-depth, search-led content targeting self-storage design, construction, management and compliance searches used by operators in the early stages of a project. Positioned PSL as a trusted industry authority while strengthening internal support for key service pages.

Guest posting & link building

Strengthened domain authority through consistent acquisition of high-quality backlinks from relevant industry and construction websites, using natural anchor text aligned with self-storage and warehouse keywords — supporting sustainable ranking improvements across competitive national terms.

Authority compounds. Six months of consistent content and link acquisition turned PSL from paid-dependent into organic-led.

Results

Numbers that actually moved.

Six months. Every metric up.

+ 96 %
Organic sessions
1,000+ organic visits over 6 months
+ 161 %
Total traffic
Strong overall growth from organic
+ 93 %
New users
600+ new users from search
36
Keywords ranking
40k combined monthly search volume
431
Ranking gains
Cumulative position gains
+ 450 %
GBP calls
Directions +25% · Impressions +33%

SEO is now supporting consistent inbound interest and positioning PSL as a leading authority in self-storage design, construction and management — without increasing reliance on paid advertising.

Featured work

A closer look.

Amax Marketing really understood our niche within the self-storage and warehouse sector and built an SEO strategy around the keywords that actually generate enquiries for our business. Over the last six months, we have seen a clear improvement in our organic visibility, website traffic and the quality of inbound enquiries. The team have been proactive, knowledgeable and easy to work with, and we are very pleased with the results so far.

Jackie
PSL (Partitioning Services Limited)
What this means

The takeaway.

Over six months, PSL has significantly strengthened its organic presence within the self-storage industry. Improved rankings for specialist keywords, increased traffic, and stronger local engagement mean PSL is now far more visible to operators actively planning new facilities and upgrades.

Talk to us

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What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Self storage
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Client
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes Client
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward.

Sophie Baker Sheeplands Self Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Client
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson Client
★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy