How Amax Marketing Increased
Organic Traffic by 96%
for PSL in 6 Months
Who Are PSL?
PSL (Partitioning Services Limited) is a UK-based specialist offering design, construction
and fit-out services for warehouse and self-storage facilities, including layout design,
partition systems, fire protection, compliance support, and ongoing facility management.
Operating in a high-value B2B niche where visibility for specialist search terms directly
impacts lead quality, their brief was simple:
Increase organic visibility for high-intent self-storage keywords and generate
consistent inbound enquiries.
The Challenge
Before working with Amax Marketing, PSL faced challenges common to specialist B2B service providers.
Limited organic visibility for competitive self-storage design & construction keywords
Heavy reliance on paid traffic for lead generation
Low visibility for high-value informational and commercial search terms
Needed to position PSL as an authority within the self-storage industry
The fix: a longer-term SEO strategy focused on authority,
rankings and inbound lead growth.
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A focused organic SEO campaign
Tailored to PSL’s specialist market, two core pillars working together
to build authority and drive qualified enquiries.
Blog Management
In-depth, search-led content targeting self-storage design, construction, management
and compliance searches used by operators in the early stages of a project. Positioned PSL
as a trusted industry authority while strengthening internal support for key service pages.
Guest Posting & Link Building
Strengthened domain authority through consistent acquisition of high-quality backlinks
from relevant industry and construction websites, using natural anchor text aligned with
self-storage and warehouse keywords, supporting sustainable ranking improvements across
competitive national terms.
6 months. Every metric up.
In half a year, PSL went from paid-dependent to organic-led.
What this means for PSL
Over six months, PSL has significantly strengthened its organic presence within the self-storage
industry. Improved rankings for specialist keywords, increased traffic, and stronger local
engagement mean PSL is now far more visible to operators actively planning new facilities and upgrades.
SEO is now supporting consistent inbound interest and positioning PSL as a leading authority in
self-storage design, construction and management, without increasing reliance on paid advertising.
Amax Marketing really understood our niche within the self-storage and warehouse sector
and built an SEO strategy around the keywords that actually generate enquiries for our business.
Over the last six months, we’ve seen a clear improvement in our organic visibility, website traffic
and the quality of inbound enquiries. The team have been proactive, knowledgeable and easy to
work with, and we’re very pleased with the results so far.
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