How Amax Marketing Rebuilt Burnt Oak Timber’s Website Created, Drone Footage and Delivered Strong Growth in 4 Months
Who Are Burnt Oak Timber?
Burnt Oak Timber is a builders merchant and timber supplier based in London,
supplying building materials to local builders, tradespeople and construction companies.
After eight years of trying to get a proper ecommerce website live, they came
to Amax Marketing for a platform that could support a fast-growing product catalogue and
help them compete online.
We needed a modern ecommerce website built quickly and cost-effectively,
one that reflected the scale and professionalism of our business.
The Challenge
What Burnt Oak Timber needed, and couldn’t get elsewhere.
A modern ecommerce website built quickly and cost-effectively
A platform capable of supporting a large and growing product catalogue
Improved visibility for local and trade-focused searches
A website that reflected the scale and professionalism of the business
Shopify Website Rebuild
A full Shopify rebuild in under three months, a faster, easier-to-manage site built for growth.
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SEO Strategy
Three pillars working together to help Burnt Oak Timber compete with much larger builders merchants in search.
Blog Management
Search-led content targeting building materials, timber, trade and construction
queries, supporting key product and category pages while strengthening topical authority.
Category Page Content
SEO-focused, conversion-aware copy added to key category pages, targeting commercially valuable
product keywords and improving internal linking across products and blog content.
Guest Posting & Link Building
Consistent acquisition of high-quality backlinks with natural anchor text aligned with
building materials and timber keywords. 39 new backlinks secured, only 1 lost.
A professional drone & photography shoot
On top of the build and SEO, we planned and delivered a full on-site video and photo shoot
to showcase Burnt Oak Timber’s scale, efficiency and professionalism, fully managed end-to-end.
4 months after launch
Strong growth across revenue, traffic and rankings, all organic.
After working with an agency for over eight years without getting a proper website live,
Amax Marketing rebuilt our entire site on Shopify and finally delivered a platform that works
for our business. They also supported us with SEO, organised a professional drone and on-site
video shoot, and provided clear training so our team can manage the website confidently in-house.
We’re really pleased with the results and the growth we’ve seen since launching.
