Stora is one of the leading management systems for self-storage operators in the UK. It handles bookings, payments, unit management and customer communications. What it does not do is power your public-facing website directly. That is where Amax Connect comes in.
What Amax Connect does
Amax Connect is a WordPress plugin built by Amax Marketing for self-storage operators using Stora. It creates a live connection between your Stora account and your WordPress website, so that unit availability, pricing and booking status are always in sync without manual updates.
When a unit is sold out in Stora, it disappears from your website. When pricing changes in Stora, the website updates automatically. When a customer books on your website, the booking goes straight into Stora. No double entry, no discrepancies, no manual work.
Why this matters for conversions
The biggest conversion problem for self-storage websites is customers arriving to find a unit is not available, or discovering a different price at checkout. Both destroy trust. Amax Connect eliminates both by keeping the website and management system in real-time sync.
Why this matters for SEO
A website that requires constant manual updates tends to drift. Prices go out of date, units show as available when they are not, and the site gradually becomes unreliable. Search engines reward fresh, accurate content. A site that pulls data live from Stora sends better signals than one that is manually maintained and often stale.
What setup looks like
The plugin installs on any WordPress site via the standard plugin installer. You connect it to your Stora account using an API key and configure which units and pricing tiers to display. Setup typically takes half a day to configure and test, including styling the availability and booking interface to match your brand.
Who it is built for
Operators who use Stora and want their website to be a genuine sales channel rather than a brochure. It is particularly useful for operators with multiple sites, variable pricing or high unit turnover where manual updates are not practical.
Case example: Container Self Store
Container Self Store uses Amax Connect to power its website booking flow. The integration removed the need for staff to manually update availability after each booking, and the live pricing display reduced pre-booking enquiries by giving customers the information they needed to make a decision without picking up the phone.
How to get Amax Connect
Amax Connect is available to self-storage operators working with Amax Marketing. Contact us to discuss your current setup and whether the integration is right for your site.
