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Amax Marketing
Sectors / Self-Storage

The self storage marketing agency.

SEO, PPC, web development and Google Business Profile, run by one senior team that only works in self-storage. No handoffs between agencies, no generalists learning your sector on your budget.

Accredited & active in the self-storage industry
Aerospheres
Connect Vending
Interfood Technology
Exclaimer
Standby Self Storage
Orange Box
Burnt Oak Builders Merchants
Happy Tree Academy
Container Self Store
Mid Wales Storage
24 Pure Water
Quickfit
Amax Fire & Security
Amax Supplies
Scentsational
Bare Ice
Grow My Wellbeing
Kinnovis
NADC
Wigwam Storage
Triple Eight
BES Group
Aerospheres
Connect Vending
Interfood Technology
Exclaimer
Standby Self Storage
Orange Box
Burnt Oak Builders Merchants
Happy Tree Academy
Container Self Store
Mid Wales Storage
24 Pure Water
Quickfit
Amax Fire & Security
Amax Supplies
Scentsational
Bare Ice
Grow My Wellbeing
Kinnovis
NADC
Wigwam Storage
Triple Eight
BES Group
Why "just an SEO agency" is not enough

One sector. Every channel.

Most self-storage operators end up running three or four supplier relationships to cover marketing: an SEO agency, a PPC freelancer, a web developer, someone doing the Google Business Profile. Each one optimises for their own channel, not for occupancy.

That fragmentation costs more than the extra invoices. SEO recommendations get ignored by the web developer. PPC campaigns target keywords the SEO team is already ranking for, so budget cannibalises organic clicks instead of reaching new searchers. Nobody owns the number that actually matters: cost per move-in.

A self storage marketing agency that runs every channel under one roof does not have that problem. The same team that builds your location pages writes your ad copy and sets up your Google Business Profile, so the whole system pulls in one direction: more qualified enquiries, at a lower blended cost, without duplicating spend across suppliers who never talk to each other.

We work exclusively with self-storage and adjacent property operators. That means unit-mix pages, drive-time catchments, seasonal demand curves and facility-level schema are not things we learn on your account, they are things we already know before the kickoff call.

Full-service does not mean unfocused

Full-service is often a euphemism for “does everything averagely”. We keep it narrow in a different way: one sector, every channel that sector actually needs, no departments dedicated to industries we do not understand. A single strategist owns your account across SEO, PPC, web and GBP, not four separate account managers filing separate reports.

Why operators switch

One team. Every channel measured against occupancy.

Channels run under one team
4+
SEO, PPC, web development, GBP
Organic traffic growth, PSL case study
96%
In 6 months, moving off paid-only lead gen
Map pack share of local clicks
40-60%
For operators who win their catchment
How we help

Built for Self-Storage.

SEO that owns the map pack

Local SEO, content and technical work built around how self-storage is actually searched, not generic local SEO applied to a storage site.

PPC that does not cannibalise organic

Paid campaigns planned alongside the SEO roadmap, so budget goes after searches you are not already winning, not the ones you are.

Websites built to convert, not just load

Booking and quoting flows built for storage specifically, Stora-ready where relevant, designed around the way people actually choose a facility.

Google Business Profile, done properly

Category selection, attributes, review velocity and Q&A management, the details that decide who wins the map pack carousel.

Multi-location architecture

A scalable location-page and campaign structure for operators running 2 sites or 20, with distinct content and tracking per facility.

One report, every channel

A single monthly report tied to enquiries and move-ins across SEO, PPC, web and GBP, not four separate supplier reports to reconcile yourself.

What we hear before operators switch to us

The full-service gap most operators are stuck in.

Problem

"Our SEO agency, PPC freelancer and web developer have never spoken to each other."

Fix

Common, and expensive. We run all four channels from one team and one strategist, so the site, the content and the ads are built to work together instead of around each other.

Problem

"We are paying for PPC clicks on keywords we already rank for."

Fix

A sign nobody is planning paid and organic together. We map both against the same keyword set so PPC budget goes toward searches you are not already winning organically.

Problem

"Every agency we have used treats us like any other local business."

Fix

Self-storage has real quirks: unit-size canonicalisation, facility-level schema, seasonal demand, drive-time catchments. We work exclusively in this space, so we are not learning your sector on your budget.

Problem

"We get four different reports and none of them tie back to occupancy."

Fix

We report against enquiries and move-ins, not just traffic and impressions, across every channel we run, in one place.

How we work

A clear process. No black boxes.

  1. 01

    Full-channel audit

    SEO, PPC, website and Google Business Profile reviewed together, not in isolation, so we see where channels are working against each other.

  2. 02

    One roadmap

    A single plan across every channel, sequenced so early wins in one area (like GBP) support the ones that take longer (like organic rankings).

  3. 03

    Build and launch

    Location pages, ad campaigns, GBP optimisation and site changes shipped by the same team that planned them.

  4. 04

    Report on occupancy

    Monthly reporting tied to enquiries and move-ins across every channel, not traffic and rankings in separate silos.

\t\t\t\tSelf-storage construction site marketing case study\t\t\t
Real client, real numbers

PSL

Self-storage construction · specialist market
The problem

PSL works in a narrow corner of self-storage: construction for the sector. Leads were good but entirely dependent on paid spend, the moment the budget paused, so did the enquiries.

What we did

A shift from paid-only lead generation to organic visibility built to compound: keyword and content strategy for a genuinely niche audience, technical SEO fixes, and a content programme aimed at the specific buying decisions self-storage construction clients make.

The outcome

Organic traffic grew 96% in six months, giving PSL a lead source that keeps working between paid campaigns rather than switching off the moment spend stops.

+96%
Organic traffic in 6 months
6 mo
To turn the trend around
Organic
Shifted away from paid-only lead gen
Self-Storage FAQ

You're probably wondering…

Can't find what you need? Ask us directly.

An SEO agency only ever fixes one channel. We run SEO, PPC, web development and Google Business Profile as one connected system, planned by the same team, so channels support each other instead of duplicating spend.
No. Most operators start with one channel, usually SEO or GBP, and add the others once they see how the team works. There is no requirement to hand over everything on day one.
Not at all. A lot of our self-storage clients keep their existing site and we work SEO, PPC and GBP around it. Web development is only in scope when it is actually the constraint.
Both. Single-facility operators can dominate a local map pack within a few months from a reasonable baseline; multi-location groups need a scalable structure, which is exactly what we build.
Both channels are planned against the same keyword map from the start, so paid budget targets searches organic has not won yet, instead of bidding against pages that are already ranking.
One monthly report covering every channel we run, tied to enquiries and move-ins rather than vanity metrics like impressions or session counts in isolation.
Client words

What clients actually say.

Amax Marketing have been great in helping us improve our google rankings. Always contactable, explains everything simply and clearly.

Mark
MG Self Storage

We've gone from being invisible to dominating the local map pack. Rahul explains the technical stuff in plain English and the results speak for themselves.

James
Self-storage operator

Honest, straightforward, and properly good at what they do. They told us when PPC wouldn't work and saved us the budget. Rare.

Sarah
B2B services
Talk to us

Ready for one team across every channel?

Free audit across SEO, PPC, web and Google Business Profile. No obligation, no lock-in contracts.

What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google
★★★★★

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage
★★★★★

Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!

George Goodson Self storage
★★★★★

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client
★★★★★

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client
★★★★★

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage
★★★★★

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client
★★★★★

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client
★★★★★

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy
★★★★★

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure
★★★★★

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage
★★★★★

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS
★★★★★

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage
★★★★★

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage
★★★★★

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client
★★★★★

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson
★★★★★

Amazing experience with Amax.

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