Connect Vending
Three years working as one team with an award-winning UK vending supplier, and the growth is still compounding.
The brief
A strong business that deserved a stronger presence.
Connect Vending is an independent, award-winning vending supplier that has served UK workplaces since 1996, with coffee machines, vending, micro markets, smart fridges and fully managed refreshment.
The team, led by CEO Elyas Coutts, already understood the value of online growth and had invested in SEO and PPC. What they wanted next was a partner who would get properly under the skin of the business rather than run a standard campaign at it.
18 months on
Growth that just kept building.
Eighteen months into the current phase of work, growth hasn’t slowed. Here is where the numbers stand today.
Keyword rankings, 18 months apart
The site behind the results
A presence that works as hard as the business does.
Our approach
So, how did Amax Marketing collaborate with Connect Vending?
Every business has different goals, customers and challenges, so we don’t believe in applying a one-size-fits-all SEO strategy.
We spent real time with the Connect Vending team understanding their products, their customers and their long-term objectives before a single line of the campaign was written.
Since then it has been a steady rhythm of collaboration, review and refinement, strengthening their presence and bringing in more of the customers they actually want.
A partnership built on trust
More than a supplier, an extension of the team.
One of the biggest reasons this campaign has kept working is the relationship between the two teams.
We don’t behave like an external supplier. We work as an extension of Connect Vending’s marketing team, in the same conversations, measured against the same targets.
Regular communication, planning done together and a genuine understanding of the business let us move quickly when priorities shift, and spot new opportunities as they appear.
It’s that partnership, combined with our SEO expertise, that has turned a good first year into a sustained three-year run.
Why it works
Three years in, and still finding new ground.
“The best results come when a client lets us properly inside the business,” says Rahul Vekaria, Managing Director at Amax Marketing. “Connect Vending did that from the first meeting, and it’s the single biggest reason this campaign is still growing three years later.”
One team, not two
Shared targets, shared reporting, and a direct line between the people doing the work and the people running the business.
Built around the business
The campaign follows Connect Vending’s commercial priorities rather than a template, and it changes when those priorities change.
Playing the long game
Nothing here is a short-term spike. Every decision is weighed against where the business wants to be in three years, not three weeks.
We’ve seen a significant improvement since we started working with Amax Marketing, and it has kept building quarter on quarter.
The quality of the work has been excellent throughout. We saw an upturn in leads within the first three months and we’re excited to see what comes through in the next year.
Every business is different
We don’t apply the same SEO strategy to every client. Every campaign is built around the individual business, its goals and its customers, so the work we deliver is aligned with long-term commercial success rather than a fixed formula.
Want a team that works like yours?
See Connect Vending live, or talk to us about what a real marketing partnership looks like.