Three years working as one team with an award-winning UK vending supplier, and the growth is still compounding.
The brief
Connect Vending is an independent, award-winning vending supplier that has served UK workplaces since 1996, with coffee machines, vending, micro markets, smart fridges and fully managed refreshment.
The team, led by CEO Elyas Coutts, already understood the value of online growth and had invested in SEO and PPC. What they wanted next was a partner who would get properly under the skin of the business rather than run a standard campaign at it.
18 months on
Eighteen months into the current phase of work, growth hasn’t slowed. Here is where the numbers stand today.
The site behind the results
Our approach
Every business has different goals, customers and challenges, so we don’t believe in applying a one-size-fits-all SEO strategy.
We spent real time with the Connect Vending team understanding their products, their customers and their long-term objectives before a single line of the campaign was written.
Since then it has been a steady rhythm of collaboration, review and refinement, strengthening their presence and bringing in more of the customers they actually want.
A partnership built on trust
One of the biggest reasons this campaign has kept working is the relationship between the two teams.
We don’t behave like an external supplier. We work as an extension of Connect Vending’s marketing team, in the same conversations, measured against the same targets.
Regular communication, planning done together and a genuine understanding of the business let us move quickly when priorities shift, and spot new opportunities as they appear.
It’s that partnership, combined with our SEO expertise, that has turned a good first year into a sustained three-year run.
Why it works
“The best results come when a client lets us properly inside the business,” says Rahul Vekaria, Managing Director at Amax Marketing. “Connect Vending did that from the first meeting, and it’s the single biggest reason this campaign is still growing three years later.”
Shared targets, shared reporting, and a direct line between the people doing the work and the people running the business.
The campaign follows Connect Vending’s commercial priorities rather than a template, and it changes when those priorities change.
Nothing here is a short-term spike. Every decision is weighed against where the business wants to be in three years, not three weeks.
We’ve seen a significant improvement since we started working with Amax Marketing, and it has kept building quarter on quarter.
The quality of the work has been excellent throughout. We saw an upturn in leads within the first three months and we’re excited to see what comes through in the next year.
Every business is different
We don’t apply the same SEO strategy to every client. Every campaign is built around the individual business, its goals and its customers, so the work we deliver is aligned with long-term commercial success rather than a fixed formula.
See Connect Vending live, or talk to us about what a real marketing partnership looks like.
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We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.
Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!
Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!
The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.
Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!
We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.
We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!
We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.
I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.
Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!
I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.
Amazing experience with Amax.
We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.
Our experience with Amax has been fantastic. They made us a fantastic website for our self storage site to operate from. The response on tasks and customer care has been brilliant. Truly a 10/10 business to work with!
Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!
We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.
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