Self storage is a growing market, with the percentage of people using self storage units showing steady signs of increase. The future of the market suggests that more and more self storage businesses will appear in the coming years, meaning you’ll need to differentiate your marketing plan to stand out from the crowd.
One of the best ways to get your service directly in front of your target audience? Pay per click advertising, known as PPC. But what exactly is PPC, and how can it benefit your business? Let’s find out.
What Is PPC, And How Does PPC Work?
Pay-per-click advertising does what it says on the tin, namely allows you to pay a fee every time one of your adverts is clicked.
You know when you search for a product or service on the web, and you see sponsored ads to fit your needs appearing at the top of the page? These are the most common types of PPC ads, and they’re incredibly effective.
When Should I Invest In PPC?
Essentially, if you want to increase your profits, you should invest in PPC. With the number of people using self storage growing exponentially, there’s never been a better time to put your business on the digital map with an expertly coordinated PPC campaign.
Benefits Of PPC
Here are just some of the reasons you should consider PPC to boost your sales.
Reach Your Target Audience
Because PPC ads are typically listed at the top of Google searches, they target people who are actually searching for your service in the first place. When your leads finally click through to your website, they’re already red-hot, meaning they’ve researched what they’re looking for, and your service is the final step in their purchasing journey.
If your self storage unit is based in Liverpool, for example, you can set up ads that target users searching for ‘self storage units Liverpool.’ Coupled with an effective SEO strategy, PPC can get your business seen by exactly the right people at exactly the right time.
Only Pay For Actual Leads
Few types of advertising promise a return on investment. You can spend money printing thousands of posters, only for none of them to convert into paying customers. PPC is different; it’s incredibly cost-effective.
Because it’s pay per click advertising, as the name suggests, you pay when your advert is clicked, meaning your money goes towards actual leads.
To make PPC worth your while financially, don’t underestimate your content marketing. Getting users to your site is one thing, but converting them while they’re there comes down to killer copy and engaging visual content. Invest in a website that will make every click you pay for give a return on investment.
Compete No Matter What Your Search Rankings
SEO involves getting your website to the top (or in the first few pages) of Google searches relevant to your product or service. While SEO is one of the most important tools at the disposal of any business, optimising your website for search engines can take time.
While you fill your site with relevant keywords and optimised content, PPC can be an easy way to get yourself to the top of Google while you wait to reap the rewards of your SEO strategy.
The Bottom Line
Self storage is only becoming more popular, which means not only do you have to differentiate yourself from the competition, but you need to capitalise on the significant increase in consumers with an interest in using your service. PPC is the perfect way to achieve these goals.
If you don’t have experience with PPC, or you’re too busy running your business to focus your efforts on marketing, we’ve got you covered here at Amax Marketing. Our PPC services get your self storage business seen by users searching for the services you offer, and our content marketing services convert them to paying customers once they visit your site.
Want to learn more about how PPC can revolutionise your self storage sales? Contact our team today.
How has marketing helped DSOC grow? & How fundamental is marketing for self storage operators?
Marketing via association membership, website branding, consistent messaging and online presence has been huge for us. When people within storage see ‘DSOC’, I believe they instantly associate our brand with security and monitoring.
We want to get to a place where seeing our signs or brand offers comfort to operators and deters criminals from even trying to break in.
Personally, my go-to is LinkedIn.
We are on a journey ourselves with SEO and intend to focus on this throughout 2023.
What has been DSOC’s most notable achievement to date? We’d love to hear about the positive impact you’ve made on the industry.
I’d say our FEDESSA 2022 award was the cherry on top.
Our biggest achievements have been the unquantifiable amounts of crimes we have prevented and deterred since 2020.
We have had successful arrests, we’ve stopped criminals in the act, we’ve scared them off with speaker warnings, and we have ultimately helped to protect sites, staff and assets.
The impact we have had on the sector is quite significant, I believe we have helped to raise the overall standard of security and monitoring within Self Storage in the whole of the UK.
If you were to give any new self-storage owner, 2-3 tips what would those be? (It could be marketing, security, or operations)
Security, Security, Security 😊
1. Engage with a security supplier early, well ahead of the build phase of any new stores and ahead of any acquisition takeovers.
2. Educate yourselves on the technology and terminologies within security, the SSA will be able to help with myth busters and terminology descriptions. I’m happy to help in my current position as Chair of the Security Sector Forum.
3. Ensure clarity amongst your staff with regards to your assignment instructions and operating procedures for your security systems, suppliers and ultimately, and hopefully, your remote monitoring.
