Skip to content
Careers
Amax Marketing
Case study · Website Redesign · Shipping Containers

Triple Eight Containers

A UK shipping container specialist selling directly into the self-storage trade, rebuilt from a dated site with a broken Flash hero into a fast, modern build with a genuinely custom interactive container-spec tool.

89–100 across LighthousePerformance, Best Practices and SEO all strong on the new build
SectorShipping containers & self-storage supply
PlatformCustom WordPress
ScopeRedesign, custom widget & performance
Triple Eight Containers homepage hero, showing a shipping container and size selector
A dated site rebuilt, and graded to prove it
89Performance scoreGoogle Lighthouse, desktop, out of 100
100Best Practices scoreGoogle Lighthouse, out of 100
100SEO scoreGoogle Lighthouse, out of 100
7Sizes, live specsEvery container size gets its own interactive spec tool
CustomContainer-spec configuratorBespoke-built widget, not a stock plugin
28SEO-structured pagesDedicated pages per size, per audience, per conversion type
Every score above is pulled straight from Google’s own Lighthouse benchmarking tool. Measured, not estimated.

The brief

A trusted container supplier, stuck on a site from another decade.

Triple Eight Containers has been supplying new, one-trip shipping containers across the UK since 1999: sales, hire and lease-purchase, with 12 depots and nationwide delivery. A large share of their business comes from the self-storage trade itself, alongside builders, farms and homeowners.

Their old site’s homepage hero ran on Flash, a technology so obsolete that browsers had stopped supporting it outright, leaving a broken animation where the main banner should be. The rest of the site was a handful of dense, generic pages with no real distinction between container sizes or the very different customers buying them.

Before & after

Drag to see the difference.

The same business, the same core offer, but one site actively worked against them, and one works for them.

tripleeight.co.uk
Previous Triple Eight Containers website, tripleeight.net
New Triple Eight Containers website
Before After
↔

Drag to compare: the old tripleeight.net homepage (broken Flash hero included) against the live site today.

The custom build

A genuinely bespoke container-spec configurator.

Not a stock plugin, but a purpose-built tool so customers can explore exact dimensions, weights and features for every size, without picking up the phone first.

Interactive container specifications widget on the 20ft shipping container page, showing live dimensions and feature tags

Our approach

From a broken Flash banner to a working sales tool.

01 / CONCEPT

Redesign concept

Started from a design concept built around the container trade: sizes, uses and the different buyers behind each one.

02 / STRUCTURE

Built for every buyer

Expanded from a handful of generic pages to 28 dedicated pages: by size, by audience (homeowners, builders, business) and by conversion type.

03 / BUILD

Custom spec configurator

Engineered a bespoke interactive widget from scratch: tap between 7 sizes and see live dimensions, capacity and feature callouts update instantly.

04 / OPTIMISE

Performance & technical

Built to score strongly across Google Lighthouse’s Performance, Best Practices and SEO checks. No Flash, no dead weight.

05 / LAUNCH

Quote-ready

The spec widget carries the selected size straight into the quote form, so enquiries arrive already qualified.

THE PRINCIPLE

A technical trade deserves a real tool

Customers buying a 6ft container and a 40ft container are solving very different problems. One generic page can’t serve both well.

The result

A site that finally works as hard as the business does.

Triple Eight’s site no longer opens with a broken animation. It opens with a fast, modern build that lets customers explore every container size in detail, on their own terms, before they ever pick up the phone, backed by real Lighthouse scores, not just a fresh coat of paint.

“

I’d been postponing any changes to our website, being so busy with our daily operations. Rahul gently reminded me of the importance of updating a website, and his team offered to take our website renewal and development on board.

Terence and the team have been incredibly easy to work with, making the whole process easy despite my very scattered instructions. I’d recommend Amax Marketing to anyone debating whether to work on their website. Let the Amax team do it for you, it’s worth every penny.

Marina Emms, Managing Director of Triple Eight
Marina EmmsManaging Director, Triple Eight

Want a site built around how your customers actually buy?

See the Triple Eight site live, or get a free audit of what your current site might be costing you.

On the go

Built to work on mobile.

Most enquiries start with someone checking sizes and prices from site, phone in hand.

Triple Eight Containers website on mobile
More of our work

Keep reading.

All case studies →
Talk to us

Ready to get seen?

Trade 10 minutes for a free audit. Real human, usually Rahul, usually within 4 working hours.

Client words

What clients actually say.

Unedited, straight from Google. Want results your customers talk about?

Book a discovery call
Free audit