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JF Hudson
Case study · Ecommerce build & SEO · Container accessories
Quickfit Container Accessories
In-demand products, no way to find or buy them online. We rebuilt the store and the search visibility from the ground up.
+4,470% organic sessionsin the first 4 to 5 months
The numbers that actually moved
+4,470%Organic sessions · consistent search traffic
£434k+Total site revenue, with SEO central to growth
£100k+Organic revenue, direct from search
208Tracked keywords ranking on Google
100+Keywords in the top 3 positions
+352%Average time on site · engagement
Results in the first four to five months exceeded Quickfit's original twelve-month targets.
The brief
Strong products, stuck behind a weak website.
Quickfit supply a full range of shipping container accessories, from twist locks, wheels and vents to padlocks and condensation control. The demand was there. The digital infrastructure to find and buy was not.
Their old site wasn't built for search: product pages lacked the structure search engines reward, categorisation was confused and the mobile experience was poor. Traffic, rankings and sales were all being left on the table.
The build
A new Shopify store, built for users and search from day one.
Clean site architecture, a proper product hierarchy and mobile-first design, with every page engineered to be found and to convert.
A niche range, finally easy to find and buy.
The SEO engine
Rebuild first, then ongoing SEO to capitalise on the foundations.
01 / REBUILD
Shopify, done right
A brand-new store designed for UX and SEO from day one: clean architecture, proper product hierarchy, mobile-first.
02 / CONTENT
SEO-led product pages
Every page written for search intent, with real descriptions, structured data, proper meta and image alt text. Never boilerplate.
03 / TECHNICAL
Technical SEO foundation
Crawl-friendly URLs, XML sitemaps, Product and Organization schema, and Core Web Vitals tuned for speed.
04 / KEYWORDS
High-intent targeting
Ongoing research focused on the industry-specific terms customers actually search when they're ready to buy.
05 / CATEGORIES
Category optimisation
Category and product pages systematically optimised to capture organic demand for each product type.
06 / AUTHORITY
Authority building
Relevant backlinks from industry-adjacent sources to build the domain authority that rankings rely on.
The result
Twelve-month targets, hit in four to five.
A niche, competitive market, turned into a consistent organic sales channel. Quickfit now have a fast, search-ready store pulling in over £100k in organic revenue and more than £434k in total, with SEO firmly at the centre of their growth.
Demand you can't convert?
See the Quickfit store live, or talk to us about turning search traffic into sales for your products.
On the go
Built to work on mobile.
Most visitors browse on their phone first, so the site had to feel just as sharp there.