InDesign UK
Who are InDesign UK?
InDesign UK is a leading interior design company based in London, specialising in bespoke living spaces that reflect each client's unique lifestyle. Their philosophy is clear: "We don't sell kitchens, we sell a concept."
Beyond their renowned kitchen designs, they offer bathrooms, wardrobes, soft and outdoor furniture, decorative collections, tile surfaces, and lighting solutions — managed end-to-end by an experienced in-house team.
The problem we walked into.
Their old website didn't fully capture the essence of their brand identity or the premium experience they offer. It functioned as an online platform but lacked to leave a lasting impression.
The site suffered from slow loading times due to heavy images and PDFs, a disorganised URL structure, clunky navigation, and no dynamic or interactive elements to showcase design projects. Migrating 250 pages of content without errors was also a major hurdle.
These challenges limited InDesign's ability to connect with their audience and diminished their online visibility.
Our approach.
We built a modern, user-focused site that aligns with InDesign's brand ethos and improves their online presence, delivered in four clear phases.
Discovery & research
Understood InDesign's target audience, goals, and challenges before writing a line of code. Informed every design decision that followed.
Planning & strategy
Created a sitemap, wireframes, and set the design direction. Established reusable template patterns for blog posts, pages, and categories — making future content updates and scalability effortless.
Design & development
Built the website using Elementor CMS with high-quality imagery, consistent global colours and fonts, and an elegant layout. Reorganised the menu structure to prioritise "Our Process" and "Projects".
Testing & launch
Meticulous quality assurance to ensure responsiveness, functionality, and speed across mobile, tablet, and desktop before the launch.
The rebuild gave InDesign a scalable, adaptable platform that reflects their premium brand — ready to grow with their business.
Numbers that actually moved.
The revamp aligned InDesign's digital presence with their brand values and business goals — a platform that showcases their expertise and drives engagement.
Cleaner design, faster pages, smarter navigation. The new site not only displays their skills but actively boosts user engagement and lead generation.
A closer look.
Amax Marketing made rebuilding my website such a smooth and enjoyable experience. Their team was supportive, and professional, and brought my vision to life perfectly. I couldn't be happier with the results!
The takeaway.
If your current site isn't doing justice to your brand — or the back-end is slowing down your ability to publish and iterate — a rebuild pays for itself. The right architecture compounds. Every page you add from here onwards is easier and works harder.
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