InDesign UK
A premium London interior design studio needed a website as considered as their spaces. We rebuilt it from the ground up.
The brief
"We don't sell kitchens, we sell a concept."
InDesign UK is a leading London interior design studio creating bespoke living spaces, from kitchens, bathrooms and wardrobes to furniture, tile, decor and lighting, all managed end to end by an experienced in-house team.
Their old website didn't carry that premium experience. Heavy images and PDFs made it slow, the URL structure was disorganised, navigation was clunky, and there was nothing dynamic to bring their projects to life. It worked, but it didn't leave an impression.
The rebuild
A site that finally feels like the brand.
Our approach
A modern, user-focused build in four clear phases.
Discovery & research
We understood InDesign's audience, goals and challenges before writing a line of code, so every decision that followed had a reason behind it.
Planning & strategy
A sitemap, wireframes and clear design direction, with reusable template patterns for posts, pages and categories to make future updates effortless.
Design & development
A modern, user-focused site aligned with InDesign's brand ethos, with faster, lighter pages, cleaner structure and smarter navigation.
Testing & launch
We migrated 250 pages of content, tested thoroughly and launched a site that reflects the premium experience InDesign offers in person.
The result
A platform that sells the concept, not just the catalogue.
The revamp aligned InDesign's digital presence with their brand values and business goals: cleaner design, faster pages and smarter navigation that actively boost engagement and lead generation, with reusable templates so the team can keep it growing for the long term.
Ready for a site that sells the concept?
See the InDesign UK site live, or talk to us about a rebuild that finally matches your brand.