Insights, without the fluff.
Practical guides and strong opinions on SEO, PPC, web development, and what actually moves the needle for UK businesses.

How Amax helped put a Supper Club on the map!
How we helped put a Supper Club on the map! Who are The Covent Garden Supper Club? The Covent Garden Supper Club strives to make a difference in our community. Everyone should have access to fresh and nutritious food and this group collaborate with local charities to provide food and essentials to people who are […]

Craig Conway: The Man Behind Janus International Europe’s Production Operations
To kick things off… You are the International Production Director of Janus International Europe, tell us what your role entails? I am responsible for overseeing Manufacturing, Procurement, Logistics, and R&D, ensuring that Janus International Europe continues to be a market leader in product innovation and delivering an unbeatable customer experience to self-storage operators and their […]

How Amax Marketing helped gain growth for a multi-location-based container self-storage site?
How did Amax Marketing help gain growth for a multi-location-based container self-storage site? 1 % increase in Google My Business impressions in Bristol 1 % increase in Google My Business calls in Bristol 1 % increase in Google My Business Calls in Leeds 1 % increase in Google My Business in Leeds 1 new keywords […]

What is a Breadcrumb in SEO?
What is a Breadcrumb? In the context of web development and user interface design, a breadcrumb refers to a navigational element that helps users track and understand their current location within a website or application. It typically appears as a horizontal trail of links, usually located near the top of a webpage, just below the […]

Exclusive Interview: Ant Hebblethwaite, The Sales Manager at DSOC
You are the Sales Manager at DSOC, tell us about what your typical day looks like My role at DSOC is very dynamic. I’m an ex-security systems engineer so my ‘go-to’ skill in sales is my technical knowledge. I like to be involved in project conversations as early as possible in order to understand the […]

Unlocking Success: Mastering the Power of Branded Keywords for SEO and Brand Visibility
What are branded keywords? Branded keywords are often used by consumers who are already familiar with a brand and want to find more information or make a direct purchase. These keywords are typically associated with a specific brand and are used to target a specific audience who already has some level of brand awareness. A […]

Boost Your Digital Marketing Game with Bots: Harnessing Automation for Success
What is a BOT? In general terms, a bot, short for “robot,” is a software application or program that automates tasks that are typically performed by humans. Bots are designed to execute specific functions or simulate human interactions, often on the internet. Bots can range from simple to complex, depending on their purpose and functionality. […]

Understanding, Analysing, and Improving User Engagement on Your Website
What is Bounce Rate? Bounce rate refers to the percentage of visitors to a website who navigate away from the site after viewing only a single page, without taking any further action or engaging with the site’s content. In other words, it measures the rate at which visitors “bounce” off the website without exploring it […]

Unveiling the SSA UK’s 2023 Report: Key Statistics and Implications for Marketing Strategies
Amax Marketing is excited to present the latest UK Self Storage Industry Report for 2023, shedding light on the key statistics, trends, and insights within the self-storage sector. The report provides valuable information on rental returns, occupancy rates, customer demographics, sustainability initiatives, and evolving customer needs. With the self-storage industry continuing to thrive, the report […]

Black Hat SEO Tactics to Avoid
SEO can be a powerful tool to boost your online visibility and attract more traffic to your website. However, some people resort to unethical practices known as “Black Hat SEO” to manipulate search engine rankings and gain an unfair advantage over their competitors. These tactics can harm your website’s rankings, reputation, and user experience, and […]

Should I Be Focusing on Bing SEO?
What is Bing? Bing is a web search engine owned and operated by Microsoft. It was launched in 2009 as a successor to Microsoft’s previous search engine, Live Search. Bing provides users with a way to search the internet for websites, images, videos, news, and other types of content. In addition to its search capabilities, […]

From Rags To Riches: Wrexham FC’s Hollywood Story
Football is a popular sport all around the world, but over the past few years, one name – that isn’t usually in the media has been going viral. So, how has the third oldest club in the world overcome financial trouble and become one of the most recognised – former, non-league teams in the world? […]
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