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INSIGHTS

Insights, without the fluff.

Practical guides and strong opinions on SEO, PPC, web development, and what actually moves the needle for UK businesses.

Anchor Text: How Useful Is It In SEO?
SEO · 3 min read

Anchor Text: How Useful Is It In SEO?

What are anchor texts in SEO? Anchor text is the visible, clickable text in a hyperlink. In SEO, anchor text is important because it helps search engines understand the context of the linked page. It can also help to improve the search engine rankings of the linked page for the keywords included in the anchor […]

How to Build Leads for Your Self-Storage Site
Self Storage · 5 min read

How to Build Leads for Your Self-Storage Site

So, your self-storage marketing strategy is well underway and you’re now starting to see some fantastic results and notable brand awareness. But what about those oh-so-wanted leads? While your website may be ranking high in search results and you’re seeing more and more traffic, landing those solid leads tends to be a little more difficult […]

Mastering SEO Analytics: How to Leverage Data for Better Search Results
SEO · 5 min read

Mastering SEO Analytics: How to Leverage Data for Better Search Results

What is SEO analytics and how can it help? Analytics in SEO refers to the process of tracking, measuring, and analysing data related to a website’s performance in the search results. This data can include information about website traffic, user behaviour, keyword rankings, backlinks, and other key metrics. By analysing this data, SEO professionals can […]

Self Storage: Should I be using the same agency for SEO & PPC?
PPC · 4 min read

Self Storage: Should I be using the same agency for SEO & PPC?

Any seasoned self-storage business owner will tell you that finding the right digital marketing agency for your business is one of the most important aspects of your overall digital success. Whether your self-storage business is just starting out or has already been established for numerous years, hiring the right agency will work wonders for your […]

Jake Paul vs Tommy Fury: How Much Money Did Both Fighters Make?
Case Study · 5 min read

Jake Paul vs Tommy Fury: How Much Money Did Both Fighters Make?

Jake Paul and Tommy Fury are two names that have been making headlines in the world of combat sports recently. Both men are professional boxers and have been making waves with their performances in the ring. The long-standing feud finally came to a conclusion at Diriyah Arena on Sunday evening, after two previous scheduled meetings […]

What is AMP and how does it work with SEO?
SEO · 6 min read

What is AMP and how does it work with SEO?

What are Accelerated Mobile Pages? Accelerated Mobile Pages (AMP) is an open-source project by Google aimed at improving the loading speed of mobile web pages. It’s a stripped-down version of HTML that allows web developers to create fast-loading pages specifically for mobile devices. The goal of AMP is to provide a smooth and fast user […]

Why is Google’s EAT Algorithm important for the Self-Storage Industry?
Self Storage · 5 min read

Why is Google’s EAT Algorithm important for the Self-Storage Industry?

Is your self-storage website truly up to scratch? Is it delivering outstanding value for both your loyal and potential customers? While being a little biased about your website is totally natural, the true way to test your site’s effectiveness is through Google’s E-A-T algorithm. But what is E-A-T and how can it help your self-storage […]

Self-Storage: Exclusive Interview with Rennie Schafer, CEO of SSA UK
Interview · 5 min read

Self-Storage: Exclusive Interview with Rennie Schafer, CEO of SSA UK

Self storage is a booming business, which is continuing to grow at a rapid rate! As the industry continues to expand, we have had the pleasure to interview the CEO of the Self Storage Association and FEDESSA, Rennie Schafer, to get an expert/unique insider’s perspective into the industry. How did you get started in the […]

What is the ALT Attribute in SEO and How Can it Help?
SEO · 2 min read

What is the ALT Attribute in SEO and How Can it Help?

Have you ever heard of an ALT attribute before? It’s a metadata field that can be added to any image file for additional information. This additional information includes things like the filename, description, keywords, and even the dimensions of the image. It is often used by search engines as a way to give more context […]

What are the Algorithm’s for SEO and How Does it Work? What are the Algorithm’s for SEO and How Does it Work?
SEO · 2 min read

What are the Algorithm’s for SEO and How Does it Work? What are the Algorithm’s for SEO and How Does it Work?

As a business owner, you know the importance of having your website ranking at the top of Google and other search engines. But what’s really behind this success? The answer lies in algorithms. Algorithms are sets of instructions that tell search engines like Google how to read websites and rank them in terms of best […]

Finance Overview 2021/22 – The Results Are In: Safestore & Big Yellow Self Storage
Self Storage · 7 min read

Finance Overview 2021/22 – The Results Are In: Safestore & Big Yellow Self Storage

The financial results are in. And they might shock you…   In a good way, of course. If one thing is certain this year, it’s that Self-Storage businesses are on the rise. And with the big names continually increasing their revenue each year, how are you going to make an impact with your Self-Storage business? […]

What Is Above The Fold? & Why Is It Important To Get Right?
SEO · 2 min read

What Is Above The Fold? & Why Is It Important To Get Right?

Above the fold is an important concept in SEO, web design, and online marketing. It refers to the area of a website that’s visible without having to scroll down. This area typically includes most of the content, and it should be easy to read and navigate. In this blog post, we will look at what […]

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