Case study · SEO & digital PR · Aviation

Aerospheres

A world-class aviation supplier launched ecommerce without SEO. We built the organic foundation, fast.

+243% organic clicks / daymonth-on-month growth, eight months in

Visit the live site →

SectorAviation MRO supplies

EstablishedSince 1990

ScopeSEO & digital PR

A commercial aircraft undergoing maintenance in a modern hangar

Numbers that actually moved

+243%Avg organic clicks / dayMonth-on-month growth

+46%Monthly visitorsA consistent upward trajectory

+193New Google positionsFresh organic listings won

+345Total Google positionsIncluding snippets and image pack

15→24Domain Rating (Ahrefs)A strong authority gain

130→356Referring domainsDelivered through digital PR

Eight months in, every core SEO metric moved in the right direction, a +4 average position gain across the tracked set, and sales followed.

The brief

A new site with no SEO behind it.

Aerospheres have supplied the aviation industry since 1990: chemicals, paints, adhesives, sealants and more, with over 14,000 products shipped to more than 800 airlines worldwide. A genuine one-stop shop for aircraft maintenance.

But when they launched a new ecommerce site, SEO hadn't been part of the plan. Leads had always come through phone, email and long contracts; now the site needed to sell in its own right. The diagnosis was blunt: behind on link building, behind on content, behind on SEO. Our job was to build the foundation, fast.

An aviation engineer applying sealant to an aircraft panel

Our approach

Fix the foundations first, then build authority.

Technical SEO audit

We mapped everything broken, from crawl issues and metadata gaps to schema and site architecture, then prioritised fixes by revenue impact, not just SEO score.

Foundation fixes

The priority technical fixes shipped first, making the site crawlable, indexable and fast before any content work was layered on top.

Category & product page SEO

Keyword research identified the most lucrative product groups, then category pages and 40 product listings per month were optimised systematically, never ad-hoc.

Digital PR & link building

High-quality backlinks from industry-relevant sources built domain authority month on month, and those links still hold today.

A commercial jet engine on the apron at dusk — Prioritised by revenue impact, not just SEO score.

Authority

Built month on month, and still climbing.

Digital PR took the Ahrefs Domain Rating from 15 to 24 and referring domains from 130 to 356, while organic keywords and traffic value climbed on a curve that keeps compounding.

DR 15 → 24130 → 356 referring domainsLinks still hold

Ahrefs charts showing organic keywords and traffic value climbing for Aerospheres — Organic keywords and traffic value trending sharply upward through the campaign.

The result

Sales up. Visibility up. Authority up.

From a standing start on SEO, Aerospheres now have a site that sells in its own right, with the compounding curve continuing to lift every subsequent month.

Launched without SEO behind it?

See the Aerospheres site live, or talk to us about building the organic foundation your store is missing.

Visit the live site → Get a free SEO audit

What clients say

Real reviews from real clients.

★★★★★ Rated 5.0 on Google

“★★★★★

Amazing experience with Amax.

InDesign Showroom London InDesign Showroom

We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout, making everything very straightforward. Nothing was too much trouble. We're really pleased with the final result and would highly recommend them.

MidWales Storage Self storage

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George Goodson Self storage

Professional, quick and friendly service, delivering exactly what was requested and on time. Couldn't have asked for more! Very happy with the results and to work with the whole team. Cheers guys!

Samer Ebbini Client

We've worked with Amax for the past few years and have a great, collaborative relationship. Their communication has been fantastic and they're always open to new ideas, delivering on what they say they'll do with quick turnarounds.

Joshua Webb Client

We're thrilled with the website Amax Marketing created for Orange Box Self Storage. It's professional, visually stunning, and perfectly optimised for SEO. Their customer service has been outstanding, always responsive and genuinely invested in our success. We can't wait to continue our partnership with ongoing SEO and PPC campaigns.

Binder B Orange Box Self Storage

Rahul and the AMAX team have been working on our website for the last couple of months, and I have been very impressed with the results! They have been re-designing parts of the site and adding SEO, and we've had a lot more traffic to the site as a result. We look forward to seeing even more results in the future!

Emily Bibb Client

Rahul and his team have recently begun re-designing and re-building our website in preparation for SEO work, and so far it has been fantastic! Really impressed with how quickly they got to grips with what we're about and what we want to achieve. Excited to see the final result!

Sean Kelly Client

The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.

Happy Tree Happy Tree Academy

Amazing experience with Amax Marketing! They built my self storage website and the process from start to finish was first class. I highly recommend them!

Grant Daniel Store Secure

We found Rahul and Terence to be knowledgeable, friendly and very helpful. When we have issues with our emails or website their response time has been very impressive, fixing the issue in great time.

Damian Mulhern Shield Self Storage

We've been working with the Amax team for a few years now for all things web design and development. Rahul, Naveed and Terence helped us build our website, set up pages with dynamic features, and source an event photographer. The communication is seamless and they're quick to troubleshoot. Great work!

Celia Illes ICFS

We worked with Amax to redesign the Sheeplands Self Storage website in 2024 and the whole experience was brilliant from start to finish. The team were helpful, communicative, and made the process really straightforward. They also hosted our site for a couple of years.

Sophie Baker Sheeplands Storage

I honestly cannot recommend this company enough. From the start, Rahul and Terence have been brilliant to work with. Communication has been excellent throughout, with quick responses, regular updates and a WhatsApp group that made everything really easy.

Idris Purple Monkey Self Storage

Strong knowledge, results-driven. Worked with Amax for nearly 3 years now, results keep moving in the right direction. Recommend!

Elyas Coutts Client

I've worked with Amax for several months now and I've been super impressed by their attention to detail, dedication, approachability and professionalism. Would highly recommend them.

Laura Alderson JF Hudson

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