PPC for solar & renewables installers.
Google Ads and Meta campaigns scaled to hit hard ahead of the autumn search spike, built around MCS accreditation and a dedicated battery storage push.
The spike needs a campaign ready in advance.
Solar search is sharply seasonal. Paid campaigns can be built and scaled ahead of the autumn surge, instead of scrambling to catch it once it starts.
Search volume for solar terms surges in a short autumn window. Waiting for SEO to catch that spike wastes it, but a paid campaign can be live and scaled within days of launch, timed to hit before demand peaks.
MCS accreditation is a search term buyers use directly, since it is required for most government-backed incentive schemes. We build it into ad copy and landing pages, not just as a badge.
Battery storage and EV chargers are a separate, still relatively open keyword category, and we run it as its own campaign with its own landing page rather than folding it into general solar ads.
A channel your competitors already run.
Built for Solar & Renewables.
Timed to the seasonal spike
Budget scaled up ahead of the autumn surge and back down once it passes.
MCS built into the campaign
Accreditation written into ad copy and page titles where buyers search for it directly.
Dedicated battery storage campaign
Its own budget and landing page for a fast-growing, still-open keyword category.
Solar PPC pitfalls.
"Enquiries come in a rush every autumn and we cannot scale fast enough."
Campaigns can be built and scaled in advance of the spike, so budget is ready the moment demand rises.
"We are MCS accredited but it is not bringing in leads."
Because it is not written into the search terms buyers use. We build it into ad copy and page titles directly.
"We added battery storage but nobody is finding that service."
A line item under general solar ads does not convert. It needs its own campaign and landing page.
\t\t\tBurnt Oak Timber
Eight years of stalled attempts to get a proper ecommerce site live, and zero organic visibility for a growing catalogue serving builders and tradespeople.
A full Shopify rebuild paired with search-led content, conversion-aware category copy and steady, high-quality link building, targeting the terms their customers actually search.
The site began ranking within months, with organic sessions up 66% and 39 backlinks won through natural, high-quality outreach.
What clients actually say.
Amax Marketing have been great in helping us improve our google rankings. Always contactable, explains everything simply and clearly.
We've gone from being invisible to dominating the local map pack. Rahul explains the technical stuff in plain English and the results speak for themselves.
Honest, straightforward, and properly good at what they do. They told us when PPC wouldn't work and saved us the budget. Rare.
Ready to get seen?
Trade 10 minutes for a free audit. Real human, usually within 4 working hours.