PPC for electricians.
Google Ads and Local Services Ads built around EICR checks, rewires and EV charger installs, targeted so budget reaches paying jobs, not DIY searches.
Compliance searches convert fast.
EICR checks, landlord certificates and EV charger installs are compliance-driven, recurring searches with clear buying intent, exactly what paid search is built for.
Electrical searches split into two very different buyers: emergency fault callouts, and planned compliance or installation work like EICRs, rewires and EV chargers. We run these as separate campaigns so budget is not diluted across mismatched intent.
NICEIC accreditation is a search term buyers use directly, so it is built into ad copy and landing page headlines, not just displayed as a logo.
EV charger installs are a fast-growing, still relatively open keyword category, and we build a dedicated campaign and landing page for it rather than folding it into general electrician ads.
A channel your competitors already run.
Built for Electrical.
Fault-callout vs. compliance split
Separate campaigns for emergency faults and planned EICR or installation work.
NICEIC built into campaigns
Accreditation written into ad copy and page titles where buyers search for it directly.
Dedicated EV charger campaign
Its own budget and landing page for a fast-growing, still-open keyword category.
Electrical PPC pitfalls.
"Our EICR ads are not converting."
Usually a landing page mismatch. We build compliance-specific pages that speak directly to landlords and buyers, not a generic electrician page.
"We added EV chargers but nobody is finding that service."
A line item under general electrical work does not convert. It needs its own campaign and landing page.
"Budget disappears on jobs we would never take."
Tight negative keyword lists strip out DIY and job-seeker traffic before it ever reaches your budget.
\t\t\tBurnt Oak Timber
Eight years of stalled attempts to get a proper ecommerce site live, and zero organic visibility for a growing catalogue serving builders and tradespeople.
A full Shopify rebuild paired with search-led content, conversion-aware category copy and steady, high-quality link building, targeting the terms their customers actually search.
The site began ranking within months, with organic sessions up 66% and 39 backlinks won through natural, high-quality outreach.
What clients actually say.
Amax Marketing have been great in helping us improve our google rankings. Always contactable, explains everything simply and clearly.
We've gone from being invisible to dominating the local map pack. Rahul explains the technical stuff in plain English and the results speak for themselves.
Honest, straightforward, and properly good at what they do. They told us when PPC wouldn't work and saved us the budget. Rare.
Ready to get seen?
Trade 10 minutes for a free audit. Real human, usually within 4 working hours.