How Amax Marketing
Launched a New Website and Drove Rapid Organic Growth
for Container Self Store
Who Are Container Self Store?
Container Self Store is a UK-based self-storage company offering secure container
storage solutions for both personal and business customers, plus flexible business storage and
workspace options across Nottingham and Northampton.
Operating in a competitive self-storage market, they partnered with Amax Marketing to launch a
brand-new website and build organic visibility from the ground up.
Launch a new website that generates organic traffic, enquiries and visibility as quickly as possible.
The Challenge
At launch, Container Self Store had several constraints to work around.
Two separate websites needing to be merged into one clear brand
No established organic visibility
Heavy reliance on paid traffic for enquiries
Need to clearly communicate different storage unit types & use cases
The fix: a website-first solution, supported by SEO from day one.
Website Design & Development
A site designed to convert enquiries, not just look good.
Before vs After …
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BEFORE
Organic SEO Foundation
Built alongside the launch to start generating traffic from day one.
Blog Management
Search-led content targeting self-storage, container storage, business storage and workspace
searches, with a strong focus on location-based visibility. This attracted early organic traffic
while supporting key service pages and improving local rankings in Nottingham and Northampton.
Guest Posting & Link Building
Built authority for the new domain through consistent acquisition of high-quality backlinks
from relevant websites, using natural anchor text aligned with storage and workspace keywords.
This helped the new site gain trust quickly in Google and drive early ranking growth.
2 months after launch
A brand-new website, already driving leads.
What this means for Container Self Store
Container Self Store now has a website built to generate leads, not just traffic. With a strong
technical foundation, clear enquiry flows, and early SEO traction, organic search is already
becoming a reliable acquisition channel without heavy reliance on paid ads.
Amax Marketing quickly understood our business and what we needed from our new website to generate
enquiries. They built us a bespoke ‘Get a Quote’ tool with animated containers, which has made it
much easier for customers to understand our storage options and request a quote. Alongside this,
they put a strong SEO foundation in place and helped us start growing organically in a very short
space of time.
