Neasden Hardware
A London ironmongery specialist, up against the national giants. We rebuilt the store and the organic engine behind it.
The brief
A big catalogue, in a market owned by the giants.
Neasden Hardware are ironmongery and building-supplies experts based in London, selling door furniture, hinges, handles, locks and far more online, in a space dominated by national retailers and marketplaces.
Their old site wasn't built for modern ecommerce. There was no efficient way to manage or scale a large product catalogue, organic visibility was limited across key categories, and the business leaned heavily on non-organic traffic. They needed a stronger foundation and a structured SEO strategy, working in tandem.
The build
A Shopify store built to scale, not just to launch.
A full rebuild and product migration with a clean category and navigation structure, so a large, growing catalogue is easy to manage and easy to shop.
Our approach
A site and an SEO programme, each feeding the other.
Shopify rebuild & migration
A modern Shopify store with the full product catalogue migrated across cleanly, ready to scale.
Category & navigation
A clear category and navigation structure that makes a large catalogue easy to browse and easy to crawl.
Blog management
Ongoing content targeting the real questions and searches that hardware and trade customers make.
Category page optimisation
Category and product pages systematically optimised to capture organic demand across key product types.
Guest posting & links
Authority building through relevant guest posting and link building to lift rankings and referrals.
Built to compound
A site built to scale and an SEO programme tuned for organic-led growth, designed to compound over time, not chase short-term wins.
The result
Organic search is now a reliable revenue channel.
Neasden Hardware now has a platform that supports long-term growth. Customers find products more easily, the site converts more effectively, and organic search has become a dependable source of revenue, without any ad spend.
The SEO scoreboard
Pulled straight from the live rank tracker and Analytics account behind this campaign.
- best decorators caulk3rd▲ +98
- adjustable cabinet shelf supports28th▲ +73
- best paint brushes35th▲ +66
- applicator gun45th▲ +56
Competing with the giants on search?
See the Neasden Hardware store live, or talk to us about a rebuild and SEO programme that grows organic revenue.
On the go
Built to work on mobile.
Most visitors browse on their phone first, so the site had to feel just as sharp there.
