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Elyas Coutts
Client
Case study · Self-storage
Mid Wales Storage
A complete new website for a family-run operator in Machynlleth, built to explain every storage type, size up a unit in seconds, and turn rural reach into online bookings.
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Who they are
A family-run facility serving all of Wales
Mid Wales Storage is a family-run self-storage facility based in Machynlleth, serving customers across Wales and beyond. They provide secure, easy-access units for personal, business and student storage, alongside drive-up containers, office space and a friendly on-site team.The challenge
More than a list of units
Mid Wales Storage needed a website that could do more than list units. The brief was a clear, trustworthy site that explained every storage type, helped visitors find the right size quickly, and let them get a quote or reserve online without friction.It also had to earn visibility for storage searches across a largely rural catchment, where the nearest alternative can be an hour away and most discovery happens on Google.The website
Built to be browsed, top to bottom
A fast, mobile-first site that carries customers from first impression to quote. Drag the slider to compare the previous website against the new build.
Drag to compare the old site against the new build.
What we built
A site structured around how people choose storage
1
Clear storage-type structure
Dedicated pages for self, business, student and drive-up storage, plus office space, so each audience lands on content written for them rather than a generic catch-all.2
Live size calculator
An interactive storage calculator that helps visitors work out the unit size they need in seconds, cutting wrong-size enquiries and phone back-and-forth.3
Online quotes and reservations
A streamlined quote and reserve-online flow, so prospects can move from browsing to booking without waiting for office hours.4
Built to be trusted
Security, access and pricing messaging brought to the front, with clean photography so the facility feels as secure online as it is on the ground.5
Local SEO foundations
Site structure, on-page copy and technical setup built around the storage searches their customers use, to win visibility across a wide rural catchment.6
Mobile-first and fast
A responsive, mobile-first build with clean markup and quick load times, so the site works as well on a phone in the yard as it does on a desktop.Everything was built in Elementor, so the team can update units, pricing and content themselves without needing a developer.
Custom feature
Pick a unit, without the guesswork
We custom-built an interactive unit picker. Visitors browse by size band, see a real-world equivalent for every unit so the volume actually means something, and jump straight to a quote.
SmallMediumLargeExtra Large
250cu ftA small Transit van load
540cu ftA Sprinter van load
630cu ftA 1-bedroom flat
880cu ftA 2-bedroom house
1100cu ftA 7.5-tonne lorry load
1400cu ftA 3 to 4 bedroom house
The result
A website that does the selling
NewSelf-storage websiteFast, mobile-first build
5Storage types coveredSelf, business, student, drive-up, office
LiveSize calculatorFewer wrong-size enquiries
OnlineQuotes and reservationsBook beyond office hours
A closer look
Why it matters
A purpose-built storage website turns a rural facility into something customers can find, understand and book from anywhere. The difference between being a local secret and a regional first choice.
Want results like these?
Let's build something that works as hard as you do.On the go
Built to work on mobile.
Most visitors browse on their phone first, so the site had to feel just as sharp there.