Earn coverage, links and authority

Traditional link building often involves direct outreach for links alone: guest posts, directories, link exchanges. Digital PR starts with a genuinely newsworthy angle (data, research, a timely hook) and pitches it to journalists as a story first; the links and coverage follow because the piece has real editorial value, which is why the placements tend to carry higher authority.

It depends on the angle and sector, but recent campaigns for our clients have landed coverage on sites with Domain Ratings of 91, 78 and 64, with 128 links earned and referral traffic up 210% off the back of it. We'll always be upfront about realistic targets for your specific industry before a campaign starts.

Outreach typically starts landing coverage within 4 to 8 weeks of a campaign going live, though it depends on the news cycle and how quickly journalists respond. The SEO benefit, authority building and ranking movement, compounds over the following months as Google recognises the new links.

Yes. While it often sits alongside a wider SEO campaign, we run digital PR as its own engagement for businesses that specifically need authority and referral links, for example if your on-page and technical SEO are already solid but you're missing the off-page signals to compete for harder terms.