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Case study · Self-storage

Mid Wales Storage

A complete new website for a family-run operator in Machynlleth, built to explain every storage type, size up a unit in seconds, and turn rural reach into online bookings.

SectorSelf-storage · Wales
ServicesWeb Development · SEO
Year2026
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Mid Wales Storage facility

Who they are

A family-run facility serving all of Wales

Mid Wales Storage is a family-run self-storage facility based in Machynlleth, serving customers across Wales and beyond. They provide secure, easy-access units for personal, business and student storage, alongside drive-up containers, office space and a friendly on-site team.

The challenge

More than a list of units

Mid Wales Storage needed a website that could do more than list units. The brief was a clear, trustworthy site that explained every storage type, helped visitors find the right size quickly, and let them get a quote or reserve online without friction.It also had to earn visibility for storage searches across a largely rural catchment, where the nearest alternative can be an hour away and most discovery happens on Google.

The website

Built to be browsed, top to bottom

A fast, mobile-first site that carries customers from first impression to quote. Drag the slider to compare the previous website against the new build.

midwalesstorage.co.uk
Previous Mid Wales Storage website
New Mid Wales Storage website
Before After
↔

Drag to compare the old site against the new build.

What we built

A site structured around how people choose storage

1

Clear storage-type structure

Dedicated pages for self, business, student and drive-up storage, plus office space, so each audience lands on content written for them rather than a generic catch-all.
2

Live size calculator

An interactive storage calculator that helps visitors work out the unit size they need in seconds, cutting wrong-size enquiries and phone back-and-forth.
3

Online quotes and reservations

A streamlined quote and reserve-online flow, so prospects can move from browsing to booking without waiting for office hours.
4

Built to be trusted

Security, access and pricing messaging brought to the front, with clean photography so the facility feels as secure online as it is on the ground.
5

Local SEO foundations

Site structure, on-page copy and technical setup built around the storage searches their customers use, to win visibility across a wide rural catchment.
6

Mobile-first and fast

A responsive, mobile-first build with clean markup and quick load times, so the site works as well on a phone in the yard as it does on a desktop.

Everything was built in Elementor, so the team can update units, pricing and content themselves without needing a developer.

Custom feature

Pick a unit, without the guesswork

We custom-built an interactive unit picker. Visitors browse by size band, see a real-world equivalent for every unit so the volume actually means something, and jump straight to a quote.

SmallMediumLargeExtra Large
250cu ftA small Transit van load
540cu ftA Sprinter van load
630cu ftA 1-bedroom flat
880cu ftA 2-bedroom house
1100cu ftA 7.5-tonne lorry load
1400cu ftA 3 to 4 bedroom house

The result

A website that does the selling

NewSelf-storage websiteFast, mobile-first build
5Storage types coveredSelf, business, student, drive-up, office
LiveSize calculatorFewer wrong-size enquiries
OnlineQuotes and reservationsBook beyond office hours

A closer look

Why it matters

A purpose-built storage website turns a rural facility into something customers can find, understand and book from anywhere. The difference between being a local secret and a regional first choice.

Want results like these?

Let's build something that works as hard as you do.

On the go

Built to work on mobile.

Most visitors browse on their phone first, so the site had to feel just as sharp there.

Mid Wales Storage website on mobile
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In the client's words
We had a great experience working with Amax Marketing. Rahul, Terence and Christopher were extremely helpful and responsive throughout the whole process, making everything very straightforward. Nothing was too much trouble and they were always quick to answer questions and make adjustments. We’re really pleased with the final result and would highly recommend them.
Mid Wales Storage

Client words

What clients actually say.

Unedited, straight from Google. Want results your customers talk about?

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