SEO for construction companies.
Rank for the services and areas you actually want more of, with project pages that prove the quality of your work and a Google profile that turns searches into calls.
Be found before the shortlist.
Buyers research construction firms before they make contact. SEO decides whether you are on the list.
Construction searches are specific: a service, a place, sometimes a type of building. Someone searching for a loft conversion in their town, or a commercial fit-out contractor in their region, has a project in mind. If your site has a strong page for that service and that area, you are in the running.
Construction SEO comes down to a few things done properly. Service pages for the work you want more of, each with real detail. Project pages that show what you have built. A Google Business Profile set up for your services and areas. And a technically sound site that loads quickly on a phone.
We prioritise by value. A page that wins one extension a quarter is worth more than a page that brings in a hundred visitors who never call.
SEO built for construction firms.
Service pages
One strong page for each service you want more of: extensions, refurbishments, new builds, fit-outs, groundworks or whatever fits your business.
Area pages
Pages for the places you genuinely cover, written with local detail rather than one template with the town name swapped.
Project pages
Case studies of your own work, written and structured so they can rank and so buyers can judge your quality.
Google Business Profile
Categories, services, areas, photos and posts set up properly, so you show in the map results around your base.
Technical SEO
Speed, mobile, structure and schema, so Google can read every page and nothing holds the site back.
Reporting on enquiries
Rankings only matter if they turn into calls. We report on enquiries and the pages that produced them.
Construction SEO problems we fix.
"We only rank for our own company name."
Service and area pages for the work you want, linked sensibly from the rest of the site, so you appear for what buyers actually search.
"Directories and lead sites outrank us."
Strong service pages and a properly set up Google profile give Google a better answer than a listing. It takes time, but each page keeps working once it ranks.
"Our project gallery is just photos with no words."
Project pages with the brief, the scope, the challenges and the result. Better for buyers, and something Google can actually rank.
"We have no idea what SEO is producing."
Call and form tracking tied to pages, so the monthly report shows enquiries, not just positions.
A clear process. No black boxes.
- 01
Audit
Google profile, site health, current rankings and who you are up against.
- 02
Fix the basics
Technical issues, profile setup and the service pages you already have.
- 03
Build out
Service, area and project pages, in the order most likely to pay back.
- 04
Report and refine
Monthly reporting on enquiries, with changes based on what the data shows.
Our results come from the supply side.
We will not show you a contractor SEO case study we cannot stand behind. Our published construction-sector SEO results are on the supply side: Neasden Hardware grew organic sessions 91% and organic sales 557%, and Burnt Oak Timber grew organic sessions 66%. Same trade customers, searching the same way.
Builders merchants, engineering, brick and stone, partitioning and building supplies firms we work with.
Ready to be found for the work you want?
Free SEO audit of your site and Google profile. We will show you what is holding you back and what we would fix first.
