Google Ads for drainage companies.
Campaigns that put your phone number in front of people who need a drainage firm now, scheduled to the hours and areas you can cover, with planned work kept in its own campaigns.
When the drain blocks, the ad is the shop window.
Emergency searches are decided in minutes. Google Ads can put you at the top while SEO builds, as long as the spend is controlled.
Paid search is the fastest way to get your own calls rather than shared leads. The customer taps your ad or your call button and reaches you directly.
The risk is wasted spend: clicks from people looking for DIY fixes, drain products, jobs, or areas you do not cover, and calls at hours nobody can answer. Most of our work goes into stopping that.
We separate emergency and planned work into their own campaigns, so you can see what each kind of enquiry costs and move budget toward the work that pays.
Google Ads built for drainage firms.
Call ads and call tracking
Call-first ads for emergency searches, with every call tracked so phone enquiries count.
Ad scheduling
Ads shown when someone can answer the phone, with out-of-hours campaigns only if you run an on-call rota.
Area targeting
Ads shown where you actually work, set around your base and the areas your vans can reach.
Campaigns by service
Emergency, surveys, relining and contracts each in their own campaign, so each is judged on its own numbers.
Negative keywords
DIY, products, jobs and services you do not offer kept out from the start and reviewed every month.
Landing pages
Fast pages with a big phone number for emergencies, and an enquiry form for planned work.
Drainage PPC problems we fix.
"We pay for clicks from people who want a DIY fix."
Negative keywords for DIY, products and how-to searches, plus ad copy that makes clear you are a firm that comes out.
"Calls come in when nobody can answer."
Ad scheduling matched to your rota, so you only pay for calls you can take.
"Our ads show in places our vans do not go."
Location settings that target people in your areas, not just people interested in them, plus a review of where clicks actually came from.
"We cannot tell which ads produced real work."
Conversion tracking for calls and forms, set up and tested, so every report links spend to enquiries.
A clear process. No black boxes.
- 01
Audit
Your account or a fresh plan, plus the searches, hours and areas worth paying for.
- 02
Build
Campaigns, negatives, landing pages and tracking, tested before launch.
- 03
Launch carefully
A controlled test budget while we learn which searches turn into jobs.
- 04
Refine
Weekly checks and a monthly report, moving budget toward what wins work.
Who we work with, said straight.
We work with the NADC, the National Association of Drainage Contractors, on its website. Our published marketing case studies come from other sectors, mostly self storage, and we label them that way. We will not show you a drainage case study we cannot stand behind, and we are happy to talk through how we would measure your work on a call.
The National Association of Drainage Contractors. We work with the NADC on its website.
Alongside the NADC, construction and building trade clients we work with.
Ready for ads that ring the phone?
Free audit of your Google Ads account, or a plan if you are starting fresh. We will show you where the spend is going and what we would change.
