Google Ads for removal companies.
Campaigns aimed at booked moves and survey requests, not clicks. Tight area targeting around your depots, and separate campaigns for storage if you offer it.
Enquiries this week, on your terms.
SEO takes months. Google Ads can put you in front of people moving soon, as long as the spend is controlled.
Paid search is the fastest way to get your own enquiries, rather than shared leads. The customer clicks your ad, lands on your page and contacts you. Nobody else is quoting off the same form.
The risk is wasted spend: clicks from people looking for a man and van when you do full house moves, from areas you do not cover, or from searches that were never going to book. Most of our work is in stopping that.
If you store, storage gets its own campaigns and its own landing pages. It is a different search with a different customer, and mixing it in with removals hides what each one is really costing.
Google Ads built for removal firms.
Area targeting
Ads shown where you actually work, set around your depots and the areas you are happy to cover.
Campaigns by move type
House, office, packing and storage separated, so you can see and control what each one costs.
Negative keywords
Searches you do not want, like jobs and services you do not offer, kept out from the start and reviewed every month.
Landing pages
Pages built for the ad, with a quote form that asks the right questions, rather than sending everyone to the home page.
Call tracking
Calls from ads and from the site tracked, so phone bookings count as well as forms.
Reporting on jobs
We report enquiries and, where you can share them, booked jobs, so decisions are made on revenue rather than clicks.
Removals PPC problems we fix.
"We get clicks but hardly any quotes."
Usually the wrong searches or the wrong landing page. We tighten the keywords and send people to a page with a quote form built for that move type.
"Our ads show in places we do not cover."
Location settings that target people in your areas, not just people interested in them, plus a review of where clicks actually came from.
"We cannot tell which ads produced booked jobs."
Conversion tracking for forms and calls, set up and tested, so every report links spend to enquiries.
"Storage and removals are lumped together."
Separate campaigns and budgets, so each service is judged on its own numbers.
A clear process. No black boxes.
- 01
Audit
Your account or a fresh plan, plus the searches and areas worth paying for.
- 02
Build
Campaigns, negatives, landing pages and tracking, tested before launch.
- 03
Launch carefully
A controlled test budget while we learn which searches turn into quotes.
- 04
Refine
Weekly checks and a monthly report, moving budget toward what books jobs.
Our results come from storage.
We will not show you a removals PPC case study we cannot stand behind. Our published results come from self storage operators, where we run Google Ads that have to turn local searches into booked units. It is the closest sector to removals, and it covers the storage side of your business directly.
Operators we work with today. Every logo here is a storage business.
Ready for ads that book moves?
Free audit of your Google Ads account, or a plan if you are starting fresh. We will show you where the spend is going and what we would change.
