Author name: Amax Marketing Team

Search Engine Optimisation (SEO) has become an essential aspect of digital marketing. It helps businesses increase their online visibility, attract more organic traffic, and ultimately drive more conversions. However, as the internet becomes more saturated with content, the competition for the top spots on search engines becomes more intense. To stay ahead of the game,

What is authority in SEO? In SEO (Search Engine Optimisation), authority refers to the perceived credibility or trustworthiness of a website or webpage in the eyes of search engines like Google. There are various factors that contribute to a website’s authority, including: Backlinks: The quality and quantity of backlinks from other reputable websites can signal

What are anchor texts in SEO? Anchor text is the visible, clickable text in a hyperlink. In SEO, anchor text is important because it helps search engines understand the context of the linked page. It can also help to improve the search engine rankings of the linked page for the keywords included in the anchor

What is SEO analytics and how can it help? Analytics in SEO refers to the process of tracking, measuring, and analysing data related to a website’s performance in the search results. This data can include information about website traffic, user behaviour, keyword rankings, backlinks, and other key metrics. By analysing this data, SEO professionals can