How did Amax Marketing gain organic growth for an independent Exeter Self-Storage comapny?
A family-run container storage company committed to delivering top-notch self-storage solutions and exceptional customer service in the Exeter region recently approached needing help to boost their online enquiries
In January 2023, we began looking at the current site and started focusing on what work was needed. Here were our initial strategies…
We first began with keyword research; we were able to build a solid picture of what opportunities were available. For the quick wins, we tackled a metadata refresh and optimised header tags. We also implemented an internal linking structure to help both users and Google find relevant content. From there, we also boosted their presence with customers, both existing and potential, with refinement of social media meta data and cleaning up two Google My Business listings. SEO isn’t a quick fix, but this was a strong start for the first month. Here’s how we built on this over the following four months…
With SEO, it’s consistent quality work over a long period of time to gain the most out of it. Therefore, in the first few months, there were two elements we really wanted to focus on, good quality content and link building, we believed that this was lacking the most for MG Exeter. We pushed massively on delivering SEO-optimised blog posts and link-building activities such as citations and guest posting.
After 5 months of work and constant optimising, here are the results…
Rank Tracker - Keywords
In just 11 months MG Self Storage saw these results:
“Rahul and Chris have been great in helping us improve our google rankings, they are always contactable and explain everything simply and clearly.”
Mark
MG – Self Storage
We didn’t stop there.
The site was built very badly on Wix, a platform which is fine to use, but this setup in particular didn’t allow us any flexibility with our SEO initiatives. Mark, MG Self Storage’s owner and Amax Marketing thought this site needs a new look. The mission was to make it easier for the client to edit anything himself and make it more user-friendly. This resulted in a higher increase of engagement, reduced bounce rate & improve the site speed dramatically.
If you are a self-storage site, you want to boost your enquiries and need any help with SEO, PPC, social media or website development, we are here to help! We also provide a FREE Website audit.
2025 Results Update
Since our last case study, MG Self Storage has continued to go from strength to strength with SEO and local search visibility. The latest results speak for themselves:
2,803
organic sessions recorded in GA4
driving consistent new enquiries.
92
tracked keywords ranking on Google
with over 4,000 position improvements since May 2023.
78
Google Local pack rankings
up by 586 – cementing visibility in Exeter and nearby towns.
Bounce rate holding strong at 31.5%
showing users are engaged with the site
Organic goal completions at 941+ events
directly supporting enquiries and bookings.
Google Business Profile delivering real results:
What This Means
MG Self Storage now dominates across Exeter for high-intent searches like “self storage Exeter” and “car storage near me”. The continued SEO investment has strengthened both their organic presence and local visibility, driving footfall, calls, and conversions directly from search.
