SEO

What is B2C SEO? B2C SEO stands for Business-to-Consumer Search Engine Optimisation. It refers to the process of optimising a website or online presence to attract more organic traffic from search engines to sell products or services to individual consumers. B2C SEO involves a range of techniques and strategies such as keyword research, on-page optimisation, […]

What is B2B SEO? B2B SEO (Business-to-Business Search Engine Optimisation) is a strategy used to improve the visibility and ranking of a B2B website or online presence in search engine results pages (SERPs). It is a set of techniques and tactics used to increase the quantity and quality of organic traffic to a B2B website

Search Engine Optimisation (SEO) has become an essential aspect of digital marketing. It helps businesses increase their online visibility, attract more organic traffic, and ultimately drive more conversions. However, as the internet becomes more saturated with content, the competition for the top spots on search engines becomes more intense. To stay ahead of the game,

What is authority in SEO? In SEO (Search Engine Optimisation), authority refers to the perceived credibility or trustworthiness of a website or webpage in the eyes of search engines like Google. There are various factors that contribute to a website’s authority, including: Backlinks: The quality and quantity of backlinks from other reputable websites can signal

What are anchor texts in SEO? Anchor text is the visible, clickable text in a hyperlink. In SEO, anchor text is important because it helps search engines understand the context of the linked page. It can also help to improve the search engine rankings of the linked page for the keywords included in the anchor

What is SEO analytics and how can it help? Analytics in SEO refers to the process of tracking, measuring, and analysing data related to a website’s performance in the search results. This data can include information about website traffic, user behaviour, keyword rankings, backlinks, and other key metrics. By analysing this data, SEO professionals can

What are Accelerated Mobile Pages? Accelerated Mobile Pages (AMP) is an open-source project by Google aimed at improving the loading speed of mobile web pages. It’s a stripped-down version of HTML that allows web developers to create fast-loading pages specifically for mobile devices. The goal of AMP is to provide a smooth and fast user

Have you ever heard of an ALT attribute before? It’s a metadata field that can be added to any image file for additional information. This additional information includes things like the filename, description, keywords, and even the dimensions of the image. It is often used by search engines as a way to give more context

As a business owner, you know the importance of having your website ranking at the top of Google and other search engines. But what’s really behind this success? The answer lies in algorithms. Algorithms are sets of instructions that tell search engines like Google how to read websites and rank them in terms of best