Want more customers for your storage or moving business? Optimising your Google My Business (GMB) profile is the fastest way to get noticed by local customers actively searching for services like yours. With 97% of people looking online for local businesses, a well-managed GMB profile can drive more clicks, calls, and bookings.
Key tips to boost your visibility:
- Claim and verify your GMB profile to ensure full control over your business information.
- Use accurate and consistent details (name, address, phone number) across all platforms.
- Add high-quality photos and videos to showcase your services and build trust.
- Encourage customer reviews and respond promptly to build credibility and improve rankings.
- Integrate location-specific keywords into your profile to capture local searches.
Why it matters: Businesses with optimised GMB profiles see up to 366% more clicks and 217% more calls. Don’t miss out on customers searching for “storage units near me” or “local movers.” Start optimising today to turn those searches into paying clients.
How to Optimise Your Google Business Profile (REAL example!)
Setting Up and Verifying Your Google Business Profile
Setting up your Google Business Profile correctly is a crucial first step in improving your local SEO. Proper verification ensures access to key features that help boost your business’s visibility in local searches. While the process may seem simple, following the right steps is essential to fully control your local search presence.
Claiming and Verifying Your Profile
Start by checking if your business already has a profile. Google often creates basic listings automatically using publicly available data. Search for your business name on Google or Google Maps to see if a profile exists.
- No profile? Visit business.google.com/add to create one.
- Unverified profile? Click the "Own this business" or "Claim this business" button to take control.
Google offers several ways to verify your profile, depending on your business details. Here’s a breakdown of the most common methods:
- Video verification: Record a short walkthrough of your business location. For storage facilities, show branded signage and security features. Moving companies can highlight branded vehicles, equipment like dollies or moving blankets, and office spaces. Keep the video under 3 minutes, with clear narration.
- Phone or text verification: Google will send a code via call or text. Make sure your listed phone number connects directly to your business.
- Email verification: Use your official business email for this method.
- Mail verification: Google sends a postcard with a code to your business address. This process typically takes 5–14 business days. Avoid updating your business information during this time to prevent delays.
Verification can take up to 5 business days. If video verification fails, carefully address any issues and try again.
Providing Accurate Business Information
Consistency across your business details is crucial for local SEO. Your business name, address, and phone number (NAP data) must match exactly across all platforms, including your website and social media profiles.
- Business name: Use the name that appears on your real-world signage and official documents. Avoid adding extra keywords or phrases. For instance, if your business is called "Metro Movers", list it as "Metro Movers" – not "Metro Movers Best Moving Service."
"Represent your business as it’s consistently represented and recognised in the real world across signage, stationery, and other branding." – Google Business Profile Help
- Address: Use your precise street address, not a P.O. box or forwarding service. For storage facilities with multiple units, list the main office address. Moving companies should use their primary location, even if they serve a larger area.
- Phone number: Ensure your number connects directly to your business during your listed hours. Using a local number can improve your local search relevance. If you use call tracking for marketing, make sure it forwards seamlessly to your main line.
- Business hours: Keep your hours up to date, especially during busy seasons or holidays. Inaccurate hours can frustrate customers and hurt your search rankings.
Choosing the right categories for your business is equally important. Select the fewest categories that accurately describe your services. For example:
- Storage businesses should use "Self-storage facility" as the primary category.
- Moving companies should select "Moving and storage service" or "Moving company."
Adding secondary categories is fine if they genuinely reflect your services, but avoid unrelated options.
Stay proactive by updating your profile whenever your business changes – whether you move locations, add services, or adjust hours. Keep in mind that changes to your business name or address might require re-verification, so plan ahead during transitions.
Optimising Your Business Information for Local SEO
Once your profile is verified and set up, the next step is fine-tuning your business information. This involves choosing the right categories and weaving in location-specific keywords to boost your visibility in local searches.
Choosing Relevant Categories and Service Listings
The categories you select for your business play a key role in helping both Google and potential customers understand what you offer. Research from Storable reveals that well-optimised listings are 70% more likely to appear in discovery searches. Even better, self-storage operators with optimised Google Business Profiles saw double the customer interactions compared to their less-optimised counterparts.
"Your business categories inform your customers about what your business does. It helps your business connect you with customers who search for your products or services." – Google
To make the most of this, focus on your primary category, as it has the greatest impact on your SEO. For instance, storage facilities should select "Self-Storage Facility" as their primary category, while moving companies might use "Moving and Storage Service" or "Moving Company" depending on their focus.
Stick to categories that clearly define what your business is, not what it has. This keeps your profile targeted and ensures your SEO efforts aren’t diluted.
If your business offers additional core services, choose secondary categories that reflect those. For example:
- For storage facilities:
- Storage Facility
- Automobile Storage Facility
- RV Storage Facility
- Boat Storage Facility
- Wine Storage Facility
- Moving Supplies Store
- For moving companies:
- Packing Service
- Piano Moving Service
Additionally, use the product and service sections of your profile to list specific offerings. Storage facilities can highlight unit types like climate-controlled units, drive-up units, or specialised storage for boats and RVs. Moving companies can showcase services like local and long-distance moving, packing, and specialty moving for fragile or oversised items. Add descriptions, photos, and links to your website to make these listings more engaging.
To stay ahead of the competition, review and update your categories every few months to include new, more specific options. This can help you stand out by targeting niche searches.
Using Location-Based Keywords
After refining your categories, the next step is integrating location-specific keywords to attract more targeted traffic. Consider this: 46% of all Google searches are local, and 76% of people searching for something nearby visit a business within a day. Even more compelling, 28% of those searches lead to a purchase.
"The more tailored your keywords, the higher the chances of turning visitors into customers." – DashClicks Team
Start by researching local keywords with tools like Google Trends. Look at what terms competitors are ranking for, and focus on phrases like "storage units in [city name]" or "movers near [neighborhood]."
Incorporate these keywords naturally into your business description. For example:
"Metro Storage provides secure, climate-controlled storage units in downtown Phoenix and surrounding Scottsdale areas. Our facility serves residents and businesses throughout Maricopa County."
"Near me" searches are especially powerful. Many customers search for terms like "storage units near me" or "moving companies nearby." Mention these phrases naturally in your profile and service listings to capture this traffic.
Update your service area section to clearly define where you operate. Be specific – list neighborhoods, zip codes, and nearby cities. This helps Google connect your business with local searches.
Location keywords should also appear in your service descriptions. For example, a moving company might write:
"We provide residential moving services throughout the San Francisco Bay Area, including Oakland, Berkeley, and surrounding East Bay communities."
Ensure these keywords fit seamlessly into your content. The goal is to provide clear, helpful details about your service areas while boosting your local relevance.
Finally, maintain consistent contact information across all platforms. Studies show that 80% of consumers lose trust in businesses with incorrect or inconsistent details, so double-check that your address, phone number, and operating hours match across your website, social media, and other directories. Consistency not only builds trust but also strengthens your local SEO.
Writing an Effective Business Description
Once you’ve set up your optimised profile, the next step is crafting a business description that clearly communicates your services and what sets you apart – all within just 750 characters. This brief section is your chance to make a strong first impression, so it needs to be both engaging and informative. Your description should explain what your business does, highlight why customers should choose you, and encourage them to take action.
Highlighting What Makes You Different
Your description should focus on what makes your business stand out. Be specific about the benefits you offer that matter most to your audience. For example, a storage business could emphasise features like security, climate-controlled units, and 24/7 access. A moving company might highlight its licensing, insurance, or specialised equipment for handling fragile items.
Here’s an example for a storage business:
"SecureStore Downtown offers 24/7 climate-controlled storage units with advanced security systems. Conveniently located in Chicago’s Loop district, we also provide drive-up access and on-site moving supplies."
If your business supports the community or has environmentally friendly practices, include that too. For instance, a moving company that donates services to charities or a storage facility powered by solar energy can use these details to build trust with socially conscious customers.
Start your description with your business name, location, and main service. Then, mention unique benefits, achievements, or recognitions, like awards or years of experience, to further strengthen your credibility.
Next, let’s explore how to incorporate keywords effectively without losing the natural flow of your writing.
Balancing Keywords and Readability
Using location-based keywords is a smart way to improve your visibility in local searches. However, these keywords need to blend naturally into your description. For example, a storage business might include phrases like "storage units in [city name]" or "self-storage facility serving [area]." Moving companies could use terms such as "local and long-distance movers" or "residential moving services."
Avoid overloading your description with repetitive keywords or awkward phrasing just to include search terms. Google’s algorithms are advanced enough to understand context, so focus on writing naturally while incorporating related terms your customers are likely to search for.
Keep your target audience in mind as you write. Use a tone that reflects your brand – whether it’s warm and approachable for a family-owned business or polished and professional for premium services.
Finally, always end your description with a clear call to action. Tell potential customers exactly what to do next, like "Call now to reserve your unit", "Contact us for a free quote", or "Visit our facility today." This simple step can significantly boost engagement and drive more inquiries.
With a well-crafted description, you’ll not only make a great first impression but also lay a solid foundation for optimising other parts of your profile and strengthening your local SEO strategy.
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Using Customer Reviews for SEO and Trust Building
Customer reviews play a dual role: they build trust with potential customers and enhance local SEO, directly influencing how Google ranks storage and removal companies. With 79% of online reviews in 2023 originating from Google, having a strong review strategy is crucial for increasing visibility in local search results.
Google prioritises three main factors when ranking local businesses: relevance, distance, and prominence. When customers mention specific services like "climate-controlled storage" or "long-distance moving" in their reviews, it sends clear signals to Google about your business’s offerings and expertise.
"Google reviews are similar to word-of-mouth recommendations except the platform is digital and the recommendations are from strangers. They directly impact your business’s credibility, local search rankings, and customer trust." – Aaron Whitaker, Vice President of Demand Generation, Thrive
Authentic and consistent reviews are more critical than ever. Google’s algorithms are now better at spotting fake reviews, with Gemini AI removing 40% more spam reviews in 2024 compared to the previous year. Genuine, detailed feedback from real customers is your most valuable tool for building trust and improving rankings.
Getting More Positive Reviews
Positive reviews are a key driver for local SEO, and earning them starts with making the process easy for your customers. Timing is everything – ask for feedback immediately after completing a job, while the experience is still fresh in their minds. This approach is vital, as 90% of customers read reviews before visiting a business, and 40% only consider reviews from the last two weeks.
Simplify the process by creating a direct link to your Google review page and sharing it through follow-up emails, text messages, or QR codes on crew devices. Encourage customers to include specific details in their reviews, such as mentioning crew members, describing services, or adding photos. This matters because Google profiles with photos tend to get 35% more clicks.
Automating parts of the review request process can save time. For instance, send personalised emails or texts a few days after completing a job to gently remind customers to leave feedback. However, avoid offering incentives for reviews, as this violates Google’s guidelines.
Responding to Reviews Professionally
How you respond to reviews can significantly impact your online reputation. In fact, 53% of customers expect a business to reply to their reviews within seven days, so being prompt is essential.
For positive reviews, show appreciation by addressing customers by name and referencing specific aspects of their feedback. For example: "Thank you, Sarah, for choosing our climate-controlled storage facility. We’re thrilled to hear our 24/7 access made storing your belongings so easy."
Negative reviews require a thoughtful approach. With 45% of consumers more likely to visit a business that addresses negative feedback, it’s important to acknowledge concerns and offer solutions offline. Avoid being defensive or engaging in public arguments; instead, show a willingness to improve. Tools like Google Alerts can help you monitor new reviews and respond quickly while also identifying patterns for improvement.
How Reviews Affect Local SEO
Customer reviews are a significant factor in local SEO rankings. Google evaluates the number, quality, recency, and response rate of reviews when determining search rankings. Businesses with a 4.0-star rating or higher are more likely to appear in searches for terms like "best" or "top", helping them reach high-intent customers.
The effect on conversions is equally impressive. A single review can increase conversions by 10%, while having over 100 reviews can boost conversions by up to 37%. For buyers aged 24-44, an average of 150 reviews is often expected when comparing services, highlighting the importance of maintaining a steady stream of fresh feedback. Encouraging customers to naturally include relevant keywords like "secure storage units" or "professional movers" in their reviews can further enhance your SEO by signaling relevance to key search terms.
For more strategies on using reviews as part of your digital marketing plan, check out our guide on Google My Business SEO for Storage & Removals Companies. You can also explore additional tips on local search optimisation through our Local SEO Services page.
Adding Media and Google Maps Integration
Having a well-optimised profile and strong customer reviews is just the beginning. To truly stand out locally, you need high-quality visuals and accurate map integration. These elements turn your Google Business Profile into a dynamic tool that attracts attention and drives action. For storage and removals companies, using sharp visuals and Google Maps can lead to noticeable gains in customer engagement and visibility in local searches.
Adding High-Quality Photos and Videos
Did you know that adding photos to your Business Profile can increase direction requests by 42% and website clicks by 35%? That’s a big deal.
Your photo strategy should highlight every aspect of your services. Include a mix of images like:
- Exterior shots of your storage facility
- Interior views of clean, well-lit storage units
- Action shots of your moving team in branded uniforms
Don’t forget to feature your equipment! Pictures of modern moving trucks, climate-controlled storage areas, and professional packing materials can reassure potential customers before they even reach out.
Here’s the key: use high-resolution images with good lighting and sharp focus. Blurry or outdated photos can do more harm than good. Regularly updating your photos shows customers (and Google) that your business is active and well-maintained, which can improve your search visibility.
"Strategically showcasing vivid, updated Google Business photos that connect with customers at emotional levels can help triple visibility in crucial local search results for brands leveraging this often overlooked tactic of photo marketing correctly."
– Chris Kirksey, CEO, Direction.com
Videos are another powerful tool. Short clips can showcase your team’s professionalism, highlight security features, or even offer virtual tours of your facility. On-site customer testimonials? Those can build trust faster than any written review.
Keep your visuals fresh by uploading regularly. Seasonal updates, new equipment, or facility improvements are great excuses to add new content. And don’t forget to optimise your images with descriptive filenames, like “climate-controlled-storage-manchester,” instead of generic file names like “IMG00123.”
Benefits of Google Maps Integration
Integrating Google Maps into your profile is a game-changer for local visibility. When someone searches for “storage near me” or “removals company,” precise map details can ensure your business shows up in the right results.
Start by using the exact address format from your official registration. If your location doesn’t have a street number or doesn’t appear correctly, you can manually pin your business location through your Google Business Profile dashboard. This ensures customers get accurate directions.
Consistency is key. Your business name, address, and phone number should match across all platforms – your website, social media, and Google Business Profile. Even small differences, like “St.” versus “Street,” can confuse Google’s algorithms and hurt your local search performance.
Adding Google Maps to your website is another smart move. When customers click for directions on your site, it sends location signals to Google, reinforcing your relevance in local searches.
Here’s the impact: verified businesses on Google receive over 200 monthly interactions, and 48% of those interactions lead to website clicks. Many of these start with location-based searches, where Maps integration can make or break a customer’s choice.
For more tips on optimising your local listing, check out our guide on Google My Business SEO for Storage & Removals Companies. You can also explore our Website Design & Development services or see how our Social Media Marketing solutions can help you grow your digital presence.
Key Takeaways for Boosting Visibility Fast
Here’s a quick recap of strategies to help you improve local visibility effectively.
Get the basics right first. Start by claiming and verifying your Google Business Profile (GBP). It’s the foundation of your local presence. Did you know local businesses average 1,260 views per month through their profiles? This only happens when the profile is fully set up and regularly maintained. Ensure your details are accurate and consistent across the board.
"Your GBP is often the first thing potential customers see, and maintaining it properly can significantly improve local rankings." – John Reinesch, SEO Expert
Use location-specific keywords to attract the right audience. With 60% of smartphone users using the "click to call" feature to contact local businesses, make sure your contact details are easy to find and up-to-date.
Engage with reviews. Encourage customers to leave reviews and respond to them promptly. This not only builds trust but also signals to Google that your business is active and customer-focused.
Showcase your business visually. Add high-quality photos and videos that highlight your facilities, equipment, and team. These visuals can make your profile more engaging and appealing.
Stay consistent with updates. Regularly monitor your profile, update information, and track its performance. Map apps drive 30–40% of traffic to local businesses, so keeping your details current is essential for maintaining visibility.
"Ranking in the map pack is crucial as it captures users looking for storage facilities nearby." – John Reinesch, SEO Expert
Successful storage and removals companies know that a well-optimized Google Business Profile is key. Combine accurate information, location-focused keywords, active engagement with customers, and clear visuals to keep drawing in potential clients.
For step-by-step guidance, check out our detailed Google My Business SEO for Storage & Removals Companies. Or, explore how our PPC campaigns can complement your local search strategy for even faster results.
FAQs
How can I optimise my Google My Business profile to attract local customers for my storage and removals business?
How to Attract Local Customers with Google My Business
To draw in local customers, make sure your Google My Business profile is complete and up to date. Include accurate business details like your address, phone number, and hours of operation. Upload high-quality photos that showcase your business, and craft a description that incorporates relevant keywords to boost your visibility in local searches.
Stay active on your profile by posting updates about events, promotions, or new offerings. Answer customer questions and enable messaging to connect directly with potential clients – it’s a great way to build relationships and show you’re approachable.
Encourage happy customers to leave reviews and take the time to respond to them, whether they’re positive or negative. This not only builds trust but also helps improve your ranking in local search results. If your business has multiple locations, create a separate listing for each one and tailor the details to that specific area to reach more local audiences effectively.
How can I use customer reviews to improve my local SEO and build trust with potential customers?
Customer reviews can be a game-changer for improving your local SEO and building trust with potential customers. Here’s how to make the most of them:
- Encourage satisfied customers to share their experiences on platforms like Google. Positive reviews not only improve your local search rankings but also make your business more appealing to new clients.
- Respond to reviews – both good and bad – quickly and professionally. Acknowledging feedback shows that you care about your customers and are committed to providing great service.
- Feature customer reviews on your website and business listings. Highlighting testimonials can boost your relevance in local searches and demonstrate your expertise, especially if you’re in industries like storage or removals.
By actively engaging with reviews and showcasing them effectively, you can build a strong online reputation and attract more local business.
How can using local keywords and Google Maps boost visibility for my storage and removals business?
Using local keywords alongside Google Maps can make a huge difference in how easily potential customers find your storage and removals business. Including phrases like "storage units near me" or "removal services in [city]" on your website helps search engines connect your business to location-based searches. This way, when someone nearby is looking for your services, you’re more likely to show up.
On top of that, refining your Google Maps business profile ensures your company stands out in the local map pack – a prominent section in search results that grabs attention. Together, these strategies can boost your visibility, attract more local clients, and generate valuable leads for your business.
