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Running a Storage Business

Practical advice on selling storage online, marketing your facility and getting the most from Stora.

Row of green shipping-container storage units in the foreground with a glazed indoor self-storage building behind, its lit corridor of unit doors visible through the windows
Running a Storage Business

Self-Storage Containers vs Indoor Units: Which Is Right for Your Site?

One of the first decisions a new UK storage operator faces is the physical format of the facility: shipping containers or indoor…

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Self-storage insurance guide for UK storage facility operators
Running a Storage Business

Self-Storage Insurance: What UK Operators Need to Know

Insurance is one of the areas where new self-storage operators most often underestimate their exposure. The risks in storage are real: customer…

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Close-up of a brass padlock securing a corrugated-metal self-storage unit door
Running a Storage Business

Self-Storage Pricing Strategy: How to Set and Adjust Your Unit Rates

Getting your self-storage pricing strategy right is one of the most direct levers you have on occupancy and revenue. Price too high…

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Bright self-storage facility corridor lined with orange roller-shutter doors
Running a Storage Business

Self-storage occupancy metrics: what to track and why

A single occupancy figure hides more than it shows. The metrics a self storage occupancy dashboard should track, and why a live…

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Modern self-storage facility corridor
Running a Storage Business

Physical vs economic occupancy in self storage: the gap that quietly costs you

Two storage sites can both be 90% full and earn very differently. The difference between physical and economic occupancy, and why the…

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Row of self-storage units filling from empty to full beside a rising occupancy gauge
Running a Storage Business

How to Increase Self-Storage Occupancy

Practical ways to increase self-storage occupancy, from capturing demand online and sharpening local marketing to pricing by demand and reducing move-outs.

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Blueprint and a new row of storage units with a growth chart, illustrating starting a self-storage business in the UK
Running a Storage Business

How to Start a Self-Storage Business in the UK

A practical starter guide to launching a self-storage business in the UK, covering demand, site and units, costs, regulations and taking bookings…

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