Nothing that shows interest gets lost
Enquiries, waitlist sign-ups and half-finished bookings all become tracked leads in your Stora CRM, with the campaign that produced them attached.
Every interested visitor, not just the ones who book
Most storage websites only record the sales. The people who asked a question, joined a waitlist or nearly booked are worth more than the ones you never hear from again.
Enquiries become leads
Every enquiry and waitlist sign-up lands as a deal on your Stora sales board with a follow-up task, not an email in an inbox.
Sold-out waitlist
When a size is full the button becomes Join Waitlist, so demand you cannot yet meet is captured instead of lost.
Drop-offs recovered
Anyone who starts a booking without paying is emailed a reminder and flagged to your team for a second chance.
Won automatically
The moment a booking completes the deal closes as won, so your board reflects reality without anyone updating it.
Know which adverts actually fill units
Stora records no click ID, campaign or keyword anywhere, so on its own it can never tell you which advert produced a booking. Amax Connect keeps that link and reports it back, so you can put the budget where the lets are.
Someone clicks one of your adverts
They arrive carrying the click ID and campaign tags that Google adds to the link.
yoursite.co.uk/units?gclid=Cj0KCQ…&utm_campaign=your-campaignIt is kept on their Stora contact
Whenever they enquire or book, that first visit is written onto their record and their order, inside your own Stora account.
amx_gclid · amx_utm_campaign · amx_utm_source · amx_first_seenThey become a tenant, and the advert gets the credit
Stora records who actually became a customer. The Attribution report groups those customers by the campaign that first brought them in, so you can divide spend by lets and get a true cost per let.
Field names above are the real ones written to your Stora contacts. No figures are shown here because your numbers are your own.
Ask better questions, and keep the answers
Every answer lands on that customer’s record in Stora, so your reports fill with what people actually told you rather than a default value. When somebody already in Stora gets in touch again, anything missing is filled in and nothing you already hold is overwritten.
Each question is optional for the customer and switchable by you. A business booking also captures company and VAT number, so business customers stop being recorded as domestic ones.
See where people drop out of the booking, not just that they left
Amax Connect measures each step of your own booking journey, browsing units, entering details, choosing extras, reviewing the order and completing it, and forwards the events to your GA4 and Meta setups. Because it is measured first-party on your own storefront rather than only in a third-party analytics tag, it keeps counting visitors who decline analytics cookies or run a blocker, which a standard analytics tag cannot do.