The Stora website your business deserves
Stora is brilliant at running a self-storage business. But its built-in website is a shared template. Amax Connect gives you a fast, bespoke Stora website on your own domain, with your live units, online booking and payments built in, everything syncing back to Stora automatically.
A Stora website that looks like you, not a template
Every operator on Stora gets the same website builder. It works, but it looks like everyone else's and it is not built to win on Google. Your website is your best salesperson. It should feel bespoke and it should rank.
Your design, your domain
A site designed around your colours, fonts and tone on your own domain, not a generic Stora template a customer has seen ten times before.
Live Stora units & booking
Sizes, prices and availability come straight from your Stora account, and customers book and pay on your site. Every order flows back into Stora automatically.
Engineered to rank
Fast, structured, search-optimised pages that rank for your town, because the booking journey lives on your domain, the SEO value stays with you.
Your Stora website, set up for you
You keep Stora as your operating system. We build the website around it and connect the two. There is nothing for you to install.
We connect to your Stora account
A secure, one-time link between your website and Stora. No credentials ever live on your site.
We build your branded site
Your units, sizes and prices appear automatically, styled to your brand across every location you run.
Customers book, it syncs to Stora
Enquiries, reservations and payments happen on your site and appear in Stora with no re-keying.
It also captures leads and measures occupancy
Amax Connect turns your Stora website into a lead engine, and Amax Pulse tells you how full you really are.
Lead capture & recovery
Every enquiry, waitlist signup and abandoned booking becomes a lead in your Stora CRM, with automatic follow-up. See features →
Occupancy intelligence
Amax Pulse reads the same Stora account and shows physical and economic occupancy across every site. Explore Amax Pulse →
Your own asset
See exactly how your site beats a hosted booking page or directory listing. Compare →
Three ways to run a website with Stora
There is no single right answer, and the honest comparison matters more than the sales pitch. Here is what each option actually gives you.
Stora's built-in website
Included in your subscription. Quick to switch on, hosted by Stora, and it works. It is a shared template, so it will resemble other operators' sites, and you have limited control over structure, page depth and the on-page detail that local search rewards. Best for a new site that needs to be live this week.
Keep your existing site, connect it to Stora
You keep the site and design you already have, and Stora handles bookings and payments. This is the right move if you have already invested in a site that ranks. The join between the two is where it succeeds or fails: done badly, customers are bounced to a different-looking domain to pay, and you lose them at the last step.
A bespoke site with Stora built in
A site designed around your brand, with live Stora units, availability, booking and payment inside your own pages on your own domain. Most expensive of the three, and the only one where the whole journey, from search result to paid booking, stays on a domain you own. This is what Amax Connect builds.
Can I keep my current website and still use Stora?
Yes. This is the question most operators arrive with, so it is worth answering properly rather than steering you somewhere else.
Your site, Stora underneath
Stora is designed to work alongside an existing website. You keep your pages, your design and your domain, and Stora runs the bookings, payments and customer records behind them.
The handoff
The weak point is what happens when a customer clicks to book. If they are sent to a separate hosted page that looks different from your site, trust drops at exactly the moment you need it. That handoff is the single biggest conversion leak we see.
Booking inside your pages
Amax Connect embeds live units, prices, availability and the booking and payment steps into your own pages. There is no jump to another domain, and every booking still lands in Stora exactly as it should.
Why the domain the booking happens on is an SEO decision
This is the part that is easy to miss when comparing options on features alone.
Links and signals stay with you
When your unit pages, prices and location pages live on your domain, every link, review mention and returning visit builds authority for your business. When they live on someone else's, it builds theirs.
Real pages per location
Ranking for "storage in your town" needs a genuine page about that site, with its units, prices, access hours and directions. Depth per location is hard to achieve inside a shared template and straightforward on a bespoke build.
You can see the whole funnel
With the journey on one domain, your analytics show the full path from search to paid booking. Split it across two and attribution breaks, so you cannot tell which marketing actually worked.
Stora website questions, answered
Does Stora include a website?
Yes. Every Stora plan includes a website builder with a hosted storefront. It is a shared template rather than a bespoke design, and it is the fastest way to get online if you have nothing today.
Do I have to use Stora's website?
No. Stora works alongside an existing website, and you can run a bespoke site with Stora powering bookings and payments underneath it.
Will I lose my rankings if I move?
Not if it is handled properly. Existing URLs are mapped and redirected so the authority you have already earned carries across. Ranking loss on a move is almost always a redirect problem, not an inevitability.
Do bookings still go into Stora?
Yes. Stora stays your operating system. Reservations, payments and customer records all land there exactly as they do now, with no re-keying and no second system to reconcile.
What does it cost?
A bespoke build is quoted on your number of sites and pages, and runs alongside your Stora subscription rather than replacing it. See Amax Connect pricing, and our breakdown of what Stora itself costs.
How long does it take?
Typically a few weeks from brief to launch, depending on how many locations you run and how much content needs writing. The Stora connection itself is the quick part.
Decide it properly
The honest comparisons, not the pitch.
Stora storefront vs a custom website
What the built-in storefront does well, where it runs out of road, and which operators should stay on it.
Stora pricing explained
Stora does not publish prices. Every figure third parties quote, why they disagree, and what to ask for.
The storage website that converts
Nine elements that decide whether a visitor becomes a booking.
Local SEO for self storage
How to rank for "storage near me" in the towns you actually serve.