Built to outperform a standard storage site
Every storage platform gives you a basic website to get started. Amax Connect is the upgrade: a fast, bespoke site built to rank on Google and turn visits into bookings, capture every lead, and win back the customers who do not finish, still powered by Stora behind the scenes.
A standard storage site vs your site with Amax Connect
Stora stays your operating system either way. Amax Connect simply puts its power on a website built to rank, convert and grow, that you own.
Why operators move booking onto their own site
Most operators weigh up three options: a basic listing, a directory profile, or the booking page Stora provides. Here is what your own site does that those cannot.
You own the traffic and the SEO
A directory or a hosted booking page builds someone else's domain. Your own site, with live units and proper structured data, ranks for your town and keeps the visitor on your brand from the search result all the way to the booking.
It looks like you, not a third party
Customers trust booking on your own domain far more than being bounced to a generic subdomain. Your colours, logo, photography and tone carry right through to checkout, so nothing feels handed off.
Fewer drop-offs, more bookings
Every extra click or redirect loses people. Showing live availability and taking payment on the page they landed on converts more of the visitors you already paid to attract.
You keep the data and the relationship
Enquiries, leads and bookings flow straight into your Stora account, not a marketplace that can resell your customer to the operator down the road.
Every lead is captured, not just bookings
Enquiries, waitlist sign-ups and half-finished bookings become tracked leads in your CRM with a follow-up task. A hosted booking page only ever records the completed sales.
You find out which marketing actually works
Stora holds no record of the advert, campaign or search that brought a customer in, so a built-in storefront can only ever tell you that a booking happened. Amax Connect keeps that link and reports which campaigns produced paying tenants, so you can put the budget where the lets are.
Abandoned bookings get a second chance
When a customer does not finish, Amax Connect emails them a reminder and flags your team. Every drop-off becomes a chance to win the booking back, instead of a silent loss.
Compared with a listing, a directory or a hosted page, your own site is the only option that compounds. Every booking, review and backlink builds an asset you own, not one you rent.
Built for Stora alone, and that is the point
Plugins that cover four or five storage platforms have to build to what all of them share. Amax Connect supports one, so it can use the parts of Stora that have no equivalent anywhere else.
Your sales board, not just your bookings
Enquiries, waitlist sign-ups and half-finished bookings are written into Stora as deals with follow-up tasks, then closed as won when the booking completes. That is Stora’s own CRM doing the work, not a separate inbox to check.
Answers written onto the contact
How they heard about you, what they need storage for, and whether they are booking personally or as a business, with company and VAT details where they apply, all land on that customer’s Stora contact record.
Campaign data Stora never stores
Stora records no click ID, campaign or keyword anywhere. Amax Connect keeps that link on the contact and the order, then reports which campaigns produced paying tenants rather than just clicks.
Availability counted, not just switched on
It counts how many units of each size are genuinely free, so a size running low can show an honest count and one with nothing free reads as fully booked instead of quietly taking enquiries.
None of this is a criticism of building broadly. A plugin that works across several platforms is the right answer for an operator running more than one of them. It is simply what supporting a single platform buys you, and if that platform is Stora, it buys a great deal.
A basic site gets you online. A site built to rank and convert is what turns visitors into paying customers.
Choosing between Stora’s built-in storefront and a custom website? Read our guide: Stora storefront vs a custom website.