{"id":231,"date":"2026-07-03T19:07:17","date_gmt":"2026-07-03T19:07:17","guid":{"rendered":"https:\/\/connect.amaxmarketing.co.uk\/stora-pricing-explained\/"},"modified":"2026-08-11T09:42:05","modified_gmt":"2026-08-11T09:42:05","slug":"stora-pricing-explained","status":"publish","type":"post","link":"https:\/\/amaxmarketing.co.uk\/connect\/stora-pricing-explained\/","title":{"rendered":"Stora pricing explained: what self-storage operators actually pay"},"content":{"rendered":"<p>If you are weighing up Stora for your self-storage business, the first question is usually the simplest: what does it actually cost? The honest answer is that <strong>Stora does not publish a price<\/strong>, and the third-party figures you will find quoted online disagree with each other by a factor of six. This guide explains how <strong>Stora pricing<\/strong> is structured, what every published figure actually says, why they conflict, and what to ask for so you get a number you can budget against.<\/p>\n<p><em>Everything below was checked against Stora&#8217;s own pricing page and public software directories on 11 August 2026. Stora can change its plans at any time, so always confirm directly before you commit.<\/em><\/p>\n<h2>Why there is no single Stora price<\/h2>\n<p>Stora is a monthly SaaS subscription, and it is sold on a &#8220;from&#8221; basis rather than a flat fee. Three things move the number, which is why no single figure can be correct for every operator:<\/p>\n<ul>\n<li><strong>Your unit count.<\/strong> Stora&#8217;s own <a href=\"https:\/\/stora.co\/uk\/pricing\" target=\"_blank\" rel=\"noopener\">pricing page<\/a> states that pricing starts at 50 units. Larger estates sit higher up the scale.<\/li>\n<li><strong>Your plan tier.<\/strong> There are three: Essentials, Advanced and Premium.<\/li>\n<li><strong>Your billing cycle.<\/strong> Stora offers a monthly or yearly toggle, with yearly billing advertised as two months free.<\/li>\n<\/ul>\n<p>On top of the subscription there are two costs that are easy to miss when you are comparing quotes:<\/p>\n<ul>\n<li><strong>Onboarding.<\/strong> Stora&#8217;s own FAQ confirms a fee is charged for onboarding and that it varies with your requirements, from a small fee up to personalised onboarding and concierge services. It is not included in any of the monthly figures quoted below.<\/li>\n<li><strong>Payment processing.<\/strong> Card payments taken through the platform carry processing fees. Stora does not publish these rates publicly, and invites operators processing more than \u00a350,000 a month to contact sales about more competitive rates.<\/li>\n<\/ul>\n<h2>What the three Stora plans include<\/h2>\n<p>Stora&#8217;s published feature split across its tiers, as listed on its pricing page:<\/p>\n<ul>\n<li><strong>Essentials<\/strong>: up to 5 team members, with the core website and payments.<\/li>\n<li><strong>Advanced<\/strong>: up to 10 team members, adding revenue growth automation and facility access automation.<\/li>\n<li><strong>Premium<\/strong>: unlimited team members, custom roles, phone support and a Strategic Growth Manager.<\/li>\n<\/ul>\n<h2>Every published Stora price, and why they disagree<\/h2>\n<p>Because Stora does not list figures, directories and reviewers publish their own. Here is what each currently says, with the date it was published, so you can weigh them properly.<\/p>\n<div class=\"acx-tbl\"><table>\n<thead>\n<tr>\n<th>Source<\/th>\n<th>Figure published<\/th>\n<th>Dated<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>GetApp UK<\/td>\n<td>From \u00a399 per month, no free trial<\/td>\n<td>Current listing<\/td>\n<\/tr>\n<tr>\n<td>Capterra UK<\/td>\n<td>From \u00a399 per month<\/td>\n<td>Current listing<\/td>\n<\/tr>\n<tr>\n<td>StoreBay (competitor comparison)<\/td>\n<td>Essentials from \u00a3126 per month, or \u00a3105 per month billed annually<\/td>\n<td>Current listing<\/td>\n<\/tr>\n<tr>\n<td>SelectHub<\/td>\n<td>From about $83 per month<\/td>\n<td>Current listing<\/td>\n<\/tr>\n<tr>\n<td>ESRE Media<\/td>\n<td>From about $83 per month, roughly \u00a365<\/td>\n<td>30 July 2026<\/td>\n<\/tr>\n<tr>\n<td>Kael Tripton<\/td>\n<td>Quote-based, typically landing between \u00a3200 and \u00a3600 per month<\/td>\n<td>31 May 2026<\/td>\n<\/tr>\n<tr>\n<td>SoftwareSuggest<\/td>\n<td>From $149 per month<\/td>\n<td>4 December 2024<\/td>\n<\/tr>\n<tr>\n<td>Capterra (US listing)<\/td>\n<td>\u00a3299 per month<\/td>\n<td>10 November 2021<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>The spread runs from roughly \u00a365 to \u00a3600. Four things explain almost all of it:<\/p>\n<ul>\n<li><strong>Currency.<\/strong> Several directories quote a US dollar figure converted from, or alongside, a sterling one. A $83 headline and a \u00a399 headline can describe the same plan.<\/li>\n<li><strong>Age.<\/strong> The \u00a3299 and $149 figures come from listings dated 2021 and 2024. Treat anything more than a year old as historic.<\/li>\n<li><strong>Tier.<\/strong> A &#8220;from&#8221; price describes Essentials at the smallest unit count. The \u00a3200 to \u00a3600 range describes what multi-site operators on Advanced or Premium actually end up paying, which is a different question and arguably the more useful one.<\/li>\n<li><strong>Annual versus monthly.<\/strong> The \u00a3126 and \u00a3105 pair is the same plan billed two different ways.<\/li>\n<\/ul>\n<p>The practical read: <strong>a single-site operator around the 50-unit mark should expect a low-to-mid three-figure monthly cost once onboarding and processing are included, and a multi-site operator should budget in the high hundreds.<\/strong> Anyone quoting you a firm number without asking your unit count and site count is guessing.<\/p>\n<h2>What to ask for when you request a quote<\/h2>\n<p>Stora prices on request, so the quality of your quote depends on the questions you ask. Bring these:<\/p>\n<ul>\n<li>Which tier your unit count and team size actually put you on, not which tier is cheapest.<\/li>\n<li>The onboarding fee for your specific setup, as a separate line.<\/li>\n<li>The payment processing rate, including any difference between cards, direct debit and recurring payments.<\/li>\n<li>What the annual commitment saves against paying monthly.<\/li>\n<li>What happens to the price as you add units or a second site, so a growth year does not produce a surprise.<\/li>\n<li>Whether migrating your existing customer and billing data carries a cost.<\/li>\n<\/ul>\n<h2>The two costs around Stora that decide whether it pays for itself<\/h2>\n<p>Neither of these is the subscription, and both are bigger levers on your return than the plan you land on.<\/p>\n<p><strong>A website that converts.<\/strong> Stora includes a website builder, but it is a shared template that every operator gets. It works, and it is not built to win on Google or to carry your brand. A bespoke <a href=\"https:\/\/amaxmarketing.co.uk\/connect\/stora-website\/\">Stora website<\/a> on your own domain, with your live units and booking built in, turns more of the visitors you already pay to attract into paying customers. We set out the trade-off in full on our <a href=\"https:\/\/amaxmarketing.co.uk\/connect\/compare\/\">comparison page<\/a>.<\/p>\n<p><strong>Marketing to fill units.<\/strong> The best software in the world cannot fill a unit nobody can find. Budgeting for SEO and local marketing alongside the subscription is usually what decides whether the whole stack is profitable.<\/p>\n<h2>Getting more from what you already pay<\/h2>\n<p>Whatever you end up paying Stora, you get more out of it with the right layer on top. <a href=\"https:\/\/amaxmarketing.co.uk\/connect\/features\/\">Amax Connect<\/a> gives your Stora account a fast, branded website that captures every enquiry, waitlist request and abandoned booking as a lead. <a href=\"https:\/\/amaxmarketing.co.uk\/connect\/pulse\/\">Amax Pulse<\/a> reads the same account to show how full you really are, with physical and economic occupancy across every site so you know where to act. Both run on the Stora connection you already have, with no second integration to buy.<\/p>\n<h2>Stora pricing FAQs<\/h2>\n<h3>How much does Stora cost per month?<\/h3>\n<p>Stora does not publish a monthly price. Software directories currently list it from around \u00a399 per month, while independent reviewers report real-world costs between roughly \u00a3200 and \u00a3600 per month depending on tier, unit count and number of sites. Onboarding and payment processing are charged separately.<\/p>\n<h3>Is there a Stora pricing calculator?<\/h3>\n<p>Stora does not offer a public pricing calculator. Its pricing page shows the three tiers and a monthly or yearly billing toggle, but you have to contact Stora with your unit count and site count to get a figure.<\/p>\n<h3>Does Stora have a free trial?<\/h3>\n<p>Directory listings state that a free trial is not available. Stora runs demos instead, so the way to see the platform before committing is to book one.<\/p>\n<h3>Is Stora cheaper billed annually?<\/h3>\n<p>Yes. Stora&#8217;s pricing page advertises yearly billing as two months free against paying monthly.<\/p>\n<h3>What is the minimum size for Stora?<\/h3>\n<p>Stora&#8217;s pricing page states that pricing starts at 50 units, so it is aimed at established facilities rather than very small operations.<\/p>\n<h3>Is Stora worth the money?<\/h3>\n<p>For most established UK operators, yes. Stora replaces a stack of manual admin and powers a large share of UK facilities. The subscription earns its keep when it saves you time and fills units, and it does that best paired with a website that ranks and converts. Our fuller assessment, including the gaps, is in our <a href=\"https:\/\/amaxmarketing.co.uk\/connect\/stora-review\/\">Stora review<\/a>, and the rest of our Stora coverage sits on our <a href=\"https:\/\/amaxmarketing.co.uk\/connect\/stora\/\">Stora hub<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stora does not publish prices. Every figure third-party sources quote, why they disagree, and what to ask Stora for a quote you can budget against.<\/p>\n","protected":false},"author":1,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stora-integrations"],"_links":{"self":[{"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":3,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":282,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/posts\/231\/revisions\/282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amaxmarketing.co.uk\/connect\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}